Agenda SMXL Milan 2018

1° Giornata, 07 novembre 2018


08:00

Breakfast & Registration

09:00

Saluto di benvenuto

Speakers

Amministratore Delegato
Fiera Milano
09:15

Chairman Welcome & Keynote

Speakers

Speaker | Publicist | Entrepreneur | Investor | Trendwatcher
igorbeuker.com
10:15

Morning Sessions

Optimize and Implement (SEO)

Guidelines and Best Practices for Successful SEO

Seeking the latest trends and insights in SEO to outperform your competitors on Google and other search engines? This is the panel you're looking for. Expert speakers will share cutting edge techniques and the most advanced SEO knowledge available today. Presentations will provide actionable information you can use from day one back at the office. In this panel leading SEO experts will share their experience and help find the way forward in what has become a complex scenario complicated to manage.

Session Chair

Author, Corporate Speaker & Analyst
davidamerland.com

Speakers

Senior Seo Strategist
Found
Straight-Talking SEO Troubleshooter
Director of SEO Research
Go Fish Digital

Organize and Advertise (SEA)

Paid Search Explained, Avoids Migraines

Search Engine Advertising is a sophisticated platform capable of delivering relevant and targeted ads to prospects. The risk of failing to deliver a positive ROI is real: this is an extremely competitive and dynamic marketplace where scenarios can change in a matter of hours. In this session you will learn from the experts how to tackle even the most complicated Pay Per Click Projects where management and execution are essential. Panelists will focus on how to create, manage and grow a campaign using the latest and most advanced techniques available today.

Session Chair

Founder
ADworld Experience

Speakers

Founder and Managing Director
mickymereu.com
Web Marketing Professional
Drop

Entertain & Interact (SMM)

Organic Social Media Strategies

Social Media plays an essential role in digital marketing - it affects your brand and influences consumer perception of your products and/or services. There are a number of channels out there and you face the dilemma of choosing which channels you should use to comunicate with your consumer base and prospects: Where should you start? What should you do? How should you interact? Which strategies have proven to work best? This panel will offer real life examples, case studies and best practices to use on your projects.

Session Chair

consulente e formatore in social media marketing

Speakers

Founder
www.GrowthEurope.com
Travel & Food Blogger, Social Media Strategist e Visual Storyteller.
Founder, Internet Marketing blog BloggersIdeas.com
Product Founder, SchemaNinja.com
11:15

Refreshments & Expo Hall Time

11:30

Mid Day Sessions

Optimize and Implement (SEO)

Building a Better Web: Structured Data Applications

The use of structured data is becoming a standard and the way forward to transform the web of random documents into an intelligent network of entities. Learn how you can use structured data today and increase traffic with more accurate, on target keywords. In this session speakers will show you the latest innovations on structured data modelling and strategies with practical applications, implementations and results.

Session Chair

President
Back Azimuth Consulting

Speakers

Chairman
SMXL Milan 2018
Author, Corporate Speaker & Analyst
davidamerland.com

Organize and Advertise (SEA)

Adwords Adversity - Making Google Your Ally

Google Adwords requires planning, execution and constant monitoring of performance - an ongoing effort to stay ahead of competition and maintain a positive ROI. Adwords has evolved into an archipelago of tools: addressing your needs to deliver the best possible message at the right time, at the right place, to the right audience is challenging to say the least. Speakers will tackle the many problems adwords professionals face in defining advanced strategies to reduce CPA and create successful adwords campaigns.

Session Chair

Founder
ADworld Experience

Speakers

Project Leader
Telemaco & Automoticon
CEO and Chief Data Scientist
The Spectrum Group Online

Entertain & Interact (SMM)

Brands and Personal Branding

Brands are self-contained universes: each brand has a story to tell, facing many difficulties along the way. This session is tailored to fit the needs of those social media marketers keen on knowing more about the brand ecosystem, case studies, best practices, and inspirational insights you need to know if your business is managing a brand.

Session Chair

Executive Director, Avrage Media
Presidente ANES Digital

Speakers

Owner
HungryforMilano.com
Blogger y Estratega de Marca Personal y Social Media
Founder di "Fatti di SEO"
Curatore del Blog "SeoGarden.net"
12:45

Keynote

Speakers

Content & Social Marketing Leader LinkedIn Sales & Marketing Solutions EMEA
LinkedIin
13:30

Lunch & Expo Hall Time

14:30

Keynote

Speakers

Co-founder
Unbounce
15:30

Afternoon Sessions

Optimize and Implement (SEO)

A.I. in Search - The Future of SEO

Artificial Intelligence is fueling the 4th industrial revolution. Machine learning technologies and a new generation of very powerful algorithms will drive web technology evolution: voice search and smart chatbots will assist and entertain users once on our website: what can you do today to embrace the change? Which tools are available? How can they be implemented? At which Cost? This panel of experts will answer these questions and help you leapfrog your web presence into the future, today.

Session Chair

Professore associato di Sociologia dei Processi Culturali e Comunicativi
Università IULM

Speakers

Founder & CEO
ARGO Vision
Founder
QuestIT
International SEO Consultant
Orainti

Organize and Advertise (SEA)

Measuring Performance

Performance is self explanatory. Numbers speak the language of business. In this panel speakers will focus their presentations on what matters in order to deliver the most effective and self explanatory reports. A practical session on how to avoid falling in the bottomless pit of analytics tracking and reporting, this session will deliver actionable information on how to setup and manage reports you can use for both internal management and clients alike.

Session Chair

Web Analytics Specialist
Desjardins

Speakers

Senior Data Advocate
8-bit-sheep
Senior Digital Marketing Specialist
Future Fit
Digital & eCommerce Manager

Entertain & Interact (SMM)

Facebook Performance

Session Chair

Amministratore Delegato
Arkage

Speakers

Global Marketing Partnerships
Facebook
16:45

Refreshments & Expo Hall Time

17:00

Afternoon Sessions

Optimize and Implement (SEO)

Birds of a Feather: Troubleshooting, Disputing & Confuting

Birds of a Feather is a Clique oriented session where like minded individuals share thoughts, knowledge, success and failure in their efforts to achieve top rankings. An informal highly technical session, Birds of a Feather come together to network skills and experience on topics the community of attendees seek information and advice on how to tackle and solve unique situations they face on SEO projects.

Speakers

Online PR and Link Building Strategist
Majestic.com
SEO | Digital Strategist
Web Agency Bobdpt
Director of SEO Research
Go Fish Digital

Organize and Advertise (SEA)

Birds of a Feather: Troubleshooting, Disputing & Confuting

This is a clinique-type session allowing us to interact with the community and go deep into details on challenges we all experience. Anders will present extracts from his research on Major Trends in Paid Search / SEA including some of the challenges organizations in the industry are trying to tackle in 2018/2019 such as efficient knowledge sharing, keeping up with the pace of change, coping with the changing skillset requirements, organising for the incursion of Artificial Intelligence and Machine Learning. In the roundtable discussion, Simo, Gianpaolo and Anders will share their experience and will want to address the audience’s most burning questions.

Speakers

Senior Data Advocate
8-bit-sheep
Founder
Innovell
Founder
ADworld Experience

Entertain & Interact (SMM)

Birds of a Feather: Troubleshooting, Disputing & Confuting

Birds of a Feather is a Clique oriented session where like minded individuals share thoughts, knowledge, success and failure in their efforts to achieve top rankings. An informal highly technical session, Birds of a feather come together to network skills and experience on topics the community of attendees seek information and advice on how to tackle and solve unique situations they face on Social Sedia projects.

Speakers

consulente e formatore in social media marketing
Founder
Silverthorn
Founder
SparkToro
Co-Founder
Appocrate.it
18:00

1st day closing comments

Speakers

Author, Corporate Speaker & Analyst
davidamerland.com
Founder
SparkToro
President
Back Azimuth Consulting
18:30

Closing of works Day 1

2° Giornata, 08 novembre 2018


08:00

Breakfast & Registration

09:00

Welcome Remarks & Keynote

Speakers

Founder and Director of Digital Strategy
Seer Interactive
10:00

Morning Sessions

Optimize and Implement (SEO)

SEO 27/5 - The Google Mobile-First/Mobile-Friendly Challenge

How can you mange optimising a website for a 5 inch mobile screen or a 27 inch 4K display? This is a dilemma all SEOs face today. With more than seventy percent of first touchpoint traffic coming from a mobile device and the impending "mobile first" index, there are a number of considerations to take into account when it comes to SEO and Usability - a far from trivial challenge speakers in this panel will show participants how to go about this dualism and thrive in a mobile world.

Session Chair

Managing Director
SEM International

Speakers

E-Commerce Specialist, Web Developer, SEO and Marketing Consultant
Internet e Dintorni
President
Back Azimuth Consulting
CEO
Mobilio

Organize and Advertise (SEA)

Search Advertising for Travel

This session will offer tips and insights on one of the most competitive verticals online toady: the travel industry. Search advertising for travel is an extremely dynamic and competitive market segment with increasing PPC costs and diminishing returns if strategies are not frequently updated. Expert speakers will show participants the latest trends and techniques in paid search to stay ahead of your competitors.

Session Chair

Local Marketing Expert
Local Strategy

Speakers

CEO
Marco Polo Park - Gruppo SAVE
CMO
Edita

Entertain & Interact (SMM)

Successful Content Strategies

Copy plays an essential role in SEO/SEA and Social Media - powerful content can attract new customers, educate users and ultimately drive revenue and build a powerful brand for your business.This session features expert speakers that will spark your creativity and help with your content marketing strategy to building an audience by publishing, maintaining, and promoting your content.

Session Chair

Online PR and Link Building Strategist
Majestic.com

Speakers

consulente e formatore in social media marketing
Founder
Silverthorn
Founder
Orwell
11:15

Refreshments & Expo Hall Time

11:30

Mid Day Sessions

Optimize and Implement (SEO)

Multilingual Aspects of SEO

International visibility is what this session is all about: experts with different backgrounds and experience with different languages will explore strategies and share insights on how to move your website beyond translating and localizing your content.

Session Chair

Head of Seo
Triboo Digitale

Speakers

SEO
Triboo Group
Managing Director
SEM International
SEO
Al Jazeera

Organize and Advertise (SEA)

Keeping Ahead with FaceBook Strategies

Facebook has been recently plagued by the Cambridge Analytica scandal and fake news propaganda. Yet the majority of users have not changed habits or settings - Facebook remains a major player in the Social Media Marketing Arena, offering significant opportunities to investors. This panel will feature case studies and "state of the art" Facebook marketing examples which will inspire new and improved strategies attendees can immediately employ.

Session Chair

Amministratore Delegato
Arkage

Speakers

Local Marketing Expert
Local Strategy
Web & Social Media Specialist
Glisco Marketing
Digital Strategist and Owner
Performance Based IT

Entertain & Interact (SMM)

Vibrant Video Techniques

Video is a powerful strategy to promote and brand your business online. More consumers interact with videos on YouTube today than ever before: video is vital to boost your brand and connect with your audience. Speakers in this session will share innovative video marketing strategies and tips on how to create and optimize video, making it an integral part of your digital marketing strategy.

Session Chair

Owner
HungryforMilano.com

Speakers

CEO
Digital Mosaik
Snapchat Strategist and Influencer
Direzione Creativa e Strategica, Co-fondatore
ComboCut
12:45

Lunch & Expo Hall Time

13:45

Keynote

Speakers

Senior Data Advocate
8-bit-sheep
14:45

Refreshments & Expo Hall Time

15:00

Afternoon Session

Optimize and Implement (SEO)

Advanced SEO at 360°

Experts on this panel will tackle some of the most advanced challenges digital marketers must face on a daily basis: Server Side Secuirty, Algorithmic Updates and advanced Link building - hands-on knowledge to keep ahead of the crowd!

Session Chair

Local Marketing Expert
Local Strategy

Speakers

SEO e Social Media Strategist
Web In Fermento
CEO & Founder
FlameNetworks
Online PR and Link Building Strategist
Majestic.com

Organize and Advertise (SEA)

Search Advertising Account Automation

Automation plays a growing role in account management. As campaigns increase the level of complexity in their pursuit of ROI, the demand for automation increases. This session features some of the best professionals who will share their in depth knowledge on campaign automation and tools, so you can concentrate more on strategy and avoid manual time-consuming updates.

Session Chair

Chairman
Socialing Institute

Speakers

Founder
ADworld Experience
CEO e Co-fondatore
Queryo

Entertain & Interact (SMM)

Social Media Applications and Apps

Social Media is all about interacting and engaging with friends, family or businesses. Speakers will present innovative and successful applications in Social Media used to interact with brands. Learn from the experts which are the right social media apps or tools you should be using to achieve results management expects from you and your team.

Session Chair

consulente e formatore in social media marketing

Speakers

Founder
Silverthorn
Head of Solutions
Europe chez Talkwalker
16:15

Round Table & Conclusions

Speakers

Chairman
SMXL Milan 2018
Webmaster Trends Analyst
Google
Founder and Director of Digital Strategy
Seer Interactive
Director of SEO Research
Go Fish Digital