Agenda SMXL Milan 2018

Giorno 1
Giorno 2

7 November 2018

8:00 – Breakfast & Registration

9:00 – Welcome remarks

SPEAKER

Amministratore Delegato
Fiera Milano

9:15 – Chairman Welcome & Keynote

SPEAKER

Speaker | Publicist | Entrepreneur | Investor | Trendwatcher
igorbeuker.com

10:15 – MORNING SESSIONS

Optimize and Implement (SEO)

Guidelines and Best Practices for Successful SEO

Seeking the latest trends and insights in SEO to outperform your competitors on Google and other search engines? This is the panel you’re looking for. Expert speakers will share cutting edge techniques and the most advanced SEO knowledge available today. Presentations will provide actionable information you can use from day one back at the office. In this panel leading SEO experts will share their experience and help find the way forward in what has become a complex scenario complicated to manage.

SESSION CHAIR

Author, Corporate Speaker & Analyst
davidamerland.com

SPEAKER

Greg Jacobs
Senior Seo Strategist
Found
Straight-Talking SEO
Troubleshooter
Director of SEO Research
Go Fish Digital

Organize and Advertise (SEA)

Paid Search Explained, Avoids Migraines

Search Engine Advertising is a sophisticated platform capable of delivering relevant and targeted ads to prospects. The risk of failing to deliver a positive ROI is real: this is an extremely competitive and dynamic marketplace where scenarios can change in a matter of hours. In this session you will learn from the experts how to tackle even the most complicated Pay Per Click Projects where management and execution are essential. Panelists will focus on how to create, manage and grow a campaign using the latest and most advanced techniques available today

SESSION CHAIR

Founder
ADworld Experience

SPEAKER

Micky Mereu
Founder and Managing Director
mickymereu.com
Cristiano Paolini
Web Marketing Professional
Drop

Entertain & Interact (SMM)

Organic Social Media Strategies

Social Media plays an essential role in digital marketing – it affects your brand and influences consumer perception of your products and/or services. There are a number of channels out there and you face the dilemma of choosing which channels you should use to comunicate with your consumer base and prospects: Where should you start? What should you do? How should you interact? Which strategies have proven to work best? This panel will offer real life examples, case studies and best practices to use on your projects.

SESSION CHAIR

Luca Conti
consulente e formatore in social media marketing
Hendrik Lennarz
Founder
www.GrowthEurope.com
Travel & Food Blogger, Social Media Strategist e Visual Storyteller
Founder, Internet Marketing blog BloggersIdeas.com
Product Founder, SchemaNinja.com

11:15 – Refreshments & Expo Hall Time

11:30 – MID DAY SESSIONS

Optimize and Implement (SEO)

Building a Better Web: Structured Data Applications

The use of structured data is becoming a standard and the way forward to transform the web of random documents into an intelligent network of entities. Learn how you can use structured data today and increase traffic with more accurate, on target keywords. In this session speakers will show you the latest innovations on structured data modelling and strategies with practical applications, implementations and results.

SESSION CHAIR

President
Back Azimuth Consulting

SPEAKER

Sante Achille
Sante Achille
Chairman
SMXL Milan 2018
David Amerland
Author, Corporate Speaker & Analyst
davidamerland.com

Organize and Advertise (SEA)

Adwords Adversity – Making Google Your Ally

Google Adwords requires planning, execution and constant monitoring of performance – an ongoing effort to stay ahead of competition and maintain a positive ROI. Adwords has evolved into an archipelago of tools: addressing your needs to deliver the best possible message at the right time, at the right place, to the right audience is challenging to say the least. Speakers will tackle the many problems adwords professionals face in defining advanced strategies to reduce CPA and create successful adwords campaigns.

SESSION CHAIR

Founder
ADworld Experience

SPEAKER

Marco Biagiotti
Project Leader
Telemaco & Automoticon
CEO and Chief Data Scientist
The Spectrum Group Online

Entertain & Interact (SMM)

Brands and Personal Branding

Brands are self-contained universes: each brand has a story to tell, facing many difficulties along the way. This session is tailored to fit the needs of those social media marketers keen on knowing more about the brand ecosystem, case studies, best practices, and inspirational insights you need to know if your business is managing a brand.

SESSION CHAIR

Daniele Paganini
Executive Director, Avrage Media
Presidente ANES Digital
Andrea Giacomin
Owner
HungryforMilano.com
Claudio Inacio
Blogger y Estratega de Marca Personal y Social Media
Founder di “Fatti di SEO”
Curatore del Blog “SeoGarden.net”

12:45 – Keynote

SPEAKER

Jason Miller
Content & Social Marketing Leader LinkedIn Sales & Marketing Solutions EMEA
LinkedIin

13:30 – Lunch & Expo Hall Time

14:30 – Keynote

SPEAKER

Oli Gardner
Co-founder
Unbounce

15:30 – AFTERNOON SESSIONS

Optimize and Implement (SEO)

A.I. in Search – The Future of SEO

Artificial Intelligence is fueling the 4th industrial revolution. Machine learning technologies and a new generation of very powerful algorithms will drive web technology evolution: voice search and smart chatbots will assist and entertain users once on our website: what can you do today to embrace the change? Which tools are available? How can they be implemented? At which Cost? This panel of experts will answer these questions and help you leapfrog your web presence into the future, today.

SESSION CHAIR

Professore associato di Sociologia dei Processi Culturali e Comunicativi
Università IULM

SPEAKER

Alessandro Ferrari
Founder & CEO
ARGO Vision
Founder
QuestIT
International SEO Consultant
Orainti

Organize and Advertise (SEA)

Measuring Performance

Performance is self explanatory. Numbers speak the language of business. In this panel speakers will focus their presentations on what matters in order to deliver the most effective and self explanatory reports. A practical session on how to avoid falling in the bottomless pit of analytics tracking and reporting, this session will deliver actionable information on how to setup and manage reports you can use for both internal management and clients alike.

SESSION CHAIR

Web Analytics Specialist
Desjardins

SPEAKER

Simo Ahava
Senior Data Advocate
8-bit-sheep
Senior Digital Marketing Specialist
Future Fit
Digital & eCommerce Manager

Entertain & Interact (SMM)

Facebook Performance

SESSION CHAIR

Pasquale Borriello
Amministratore Delegato
Arkage
Paolo Picazio
Global Marketing Partnerships
Facebook
Founder di “Fatti di SEO”
Curatore del Blog “SeoGarden.net”

16:45 – Refreshments & Expo Hall Time

17:00 – AFTERNOON SESSIONS

Optimize and Implement (SEO)

Birds of a Feather: Troubleshooting, Disputing & Confuting

Birds of a Feather is a Clique oriented session where like minded individuals share thoughts, knowledge, success and failure in their efforts to achieve top rankings. An informal highly technical session, Birds of a Feather come together to network skills and experience on topics the community of attendees seek information and advice on how to tackle and solve unique situations they face on SEO projects.

SPEAKER

Online PR and Link Building Strategist
Majestic.com
SEO | Digital Strategist
Web Agency Bobdpt
Director of SEO Research
Go Fish Digital

Organize and Advertise (SEA)

Birds of a Feather: Troubleshooting, Disputing & Confuting

This is a clinique-type session allowing us to interact with the community and go deep into details on challenges we all experience. Anders will present extracts from his research on Major Trends in Paid Search / SEA including some of the challenges organizations in the industry are trying to tackle in 2018/2019 such as efficient knowledge sharing, keeping up with the pace of change, coping with the changing skillset requirements, organising for the incursion of Artificial Intelligence and Machine Learning. In the roundtable discussion, Simo, Gianpaolo and Anders will share their experience and will want to address the audience’s most burning questions.

SPEAKER

Simo Ahava
Senior Data Advocate
8-bit-sheep
Founder
Innovell
Founder
ADworld Experience

Entertain & Interact (SMM)

Birds of a Feather: Troubleshooting, Disputing & Confuting

Birds of a Feather is a Clique oriented session where like minded individuals share thoughts, knowledge, success and failure in their efforts to achieve top rankings. An informal highly technical session, Birds of a feather come together to network skills and experience on topics the community of attendees seek information and advice on how to tackle and solve unique situations they face on Social Sedia projects.

Luca Conti
consulente e formatore in social media marketing
Laura Crimmons
Founder
Silverthorn
Rand Fishkin
Founder
SparkToro
Paolo Zanzottera
Co-Founder
Appocrate.it

18:00 – 1st day closing comments

SPEAKER

David Amerland
Author, Corporate Speaker & Analyst
davidamerland.com
Rand Fishkin
Founder
SparkToro
President
Back Azimuth Consulting

18:30 – Closing of works Day 1

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