Agenda SMXL Milan 2018

Giorno 1
Giorno 2

8 novembre 2018

8:00 – Breakfast & Registration

9:00 – Welcome Remarks & Keynote

SPEAKER

Founder and Director of Digital Strategy
Seer Interactive

10:00 – MORNING SESSIONS

Optimize and Implement (SEO)

SEO 27/5 – The Google Mobile-First/Mobile-Friendly Challenge

How can you mange optimising a website for a 5 inch mobile screen or a 27 inch 4K display? This is a dilemma all SEOs face today. With more than seventy percent of first touchpoint traffic coming from a mobile device and the impending “mobile first” index, there are a number of considerations to take into account when it comes to SEO and Usability – a far from trivial challenge speakers in this panel will show participants how to go about this dualism and thrive in a mobile world.

SESSION CHAIR

Michael Bonfils
Managing Director
SEM International

SPEAKER

Alessandro De Medio
E-Commerce Specialist, Web Developer, SEO and Marketing Consultant
Internet e Dintorni
President
Back Azimuth Consulting
CEO
Mobilio

Organize and Advertise (SEA)

Search Advertising for Travel

This session will offer tips and insights on one of the most competitive verticals online toady: the travel industry. Search advertising for travel is an extremely dynamic and competitive market segment with increasing PPC costs and diminishing returns if strategies are not frequently updated. Expert speakers will show participants the latest trends and techniques in paid search to stay ahead of your competitors.

SESSION CHAIR

Luca Bove
Local Marketing Expert
Local Strategy

SPEAKER

CEO
Marco Polo Park – Gruppo SAVE
Marco Volpe
CMO
Edita

Entertain & Interact (SMM)

Successful Content Strategies

Copy plays an essential role in SEO/SEA and Social Media – powerful content can attract new customers, educate users and ultimately drive revenue and build a powerful brand for your business.This session features expert speakers that will spark your creativity and help with your content marketing strategy to building an audience by publishing, maintaining, and promoting your content.

SESSION CHAIR

Online PR and Link Building Strategist
Majestic.com

SPEAKER

Luca Conti
consulente e formatore in social media marketing
Laura Crimmons
Founder
Silverthorn
Founder
Orwell

11:15 – Refreshments & Expo Hall Time

11:30 – MID DAY SESSIONS

Optimize and Implement (SEO)

Multilingual Aspects of SEO

International visibility is what this session is all about: experts with different backgrounds and experience with different languages will explore strategies and share insights on how to move your website beyond translating and localizing your content.

SESSION CHAIR

Emanuele Arosio
Head of Seo
Triboo Digitale

SPEAKER

Valeria Bera
SEO
Triboo Group
Michael Bonfils
Managing Director
SEM International
Gabriele Kahlout
SEO
Al Jazeera

Organize and Advertise (SEA)

Keeping Ahead with FaceBook Strategies

Facebook has been recently plagued by the Cambridge Analytica scandal and fake news propaganda. Yet the majority of users have not changed habits or settings – Facebook remains a major player in the Social Media Marketing Arena, offering significant opportunities to investors. This panel will feature case studies and “state of the art” Facebook marketing examples which will inspire new and improved strategies attendees can immediately employ.

SESSION CHAIR

Pasquale Borriello
Amministratore Delegato
Arkage

SPEAKER

Luca Bove
Local Marketing Expert
Local Strategy
Veronica Gentili
Web & Social Media Specialist
Glisco Marketing
Digital Strategist and Owner
Performance Based IT

Entertain & Interact (SMM)

Vibrant Video Techniques

Video is a powerful strategy to promote and brand your business online. More consumers interact with videos on YouTube today than ever before: video is vital to boost your brand and connect with your audience. Speakers in this session will share innovative video marketing strategies and tips on how to create and optimize video, making it an integral part of your digital marketing strategy.

SESSION CHAIR

Andrea Giacomin
Owner
HungryforMilano.com

SPEAKER

Manuel Bazzanella
CEO
Digital Mosaik
Geir Ove Pedersen
Snapchat Strategist and Influencer
Direzione Creativa e Strategica, Co-fondatore
ComboCut

12:45 – Lunch & Expo Hall Time

13:45 – Keynote

SPEAKER

Simo Ahava
Senior Data Advocate
8-bit-sheep

14:45 – Refreshments & Expo Hall Time

12:30 – AFTERNOON SESSIONS

Optimize and Implement (SEO)

Advanced SEO at 360°

Experts on this panel will tackle some of the most advanced challenges digital marketers must face on a daily basis: Server Side Secuirty, Algorithmic Updates and advanced Link building – hands-on knowledge to keep ahead of the crowd!

SESSION CHAIR

Luca Bove
Local Marketing Expert
Local Strategy

SPEAKER

Dario Ciracì
SEO e Social Media Strategist
Web In Fermento
Fabrizio Leo
CEO & Founder
FlameNetworks
Online PR and Link Building Strategist
Majestic.com

Organize and Advertise (SEA)

Search Advertising Account Automation

Automation plays a growing role in account management. As campaigns increase the level of complexity in their pursuit of ROI, the demand for automation increases. This session features some of the best professionals who will share their in depth knowledge on campaign automation and tools, so you can concentrate more on strategy and avoid manual time-consuming updates.

SESSION CHAIR

Andrea Farinet
 Chairman
Socialing Institute

SPEAKER

Founder
ADworld Experience
Roberto Pala
CEO e Co-fondatore
Queryo

Entertain & Interact (SMM)

Social Media Applications and Apps

Social Media is all about interacting and engaging with friends, family or businesses. Speakers will present innovative and successful applications in Social Media used to interact with brands. Learn from the experts which are the right social media apps or tools you should be using to achieve results management expects from you and your team.

SESSION CHAIR

Luca Conti
consulente e formatore in social media marketing

SPEAKER

Laura Crimmons
Founder
Silverthorn
Head of Solutions
Europe chez Talkwalker

16:15 – Round Table & Conclusions

SPEAKERS

Sante Achille
Chairman
SMXL Milan 2018
John Müller
Webmaster Trends Analyst
Google
Founder and Director of Digital Strategy
Seer Interactive
Director of SEO Research
Go Fish Digital
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