DISCOVER OUR SMXL WORKSHOPS!

Update and deepen your skills on Search Marketing, Analytics & Conversion Rate Optimization (CRO), Content Marketing, Advertising in a full-day intensive training guided by the most recognized Italian and foreign experts.

SMXL, Search Bootcamp

The angles of impact in web marketing

20 experts for 20 workshops on key topics of digital marketing.

AREAS

Designing a Website
Web contents
ADV Campaigns
Strategic relationships

AREA1: The Website

Analysis of the tree structure, crawling performances, html markup optimization and UX.
Learn the basics of onsite SEO and build a functional navigation experience for users and search engines.

SINGLE WORKSHOPS

Information Architecture

Crawling performance analysis

Structured data

Web usability & user experience

Security

 

AREA 2: The content

The content is much more than the text. Learn to manage all the elements of a web page, to inform, train, sell and surprise your target audience.

SINGLE WORKSHOPS

Corporate copywriting

Blog copywriting

SEO copywriting

Content marketing

Content design

AREA 3: THE ADV

Reach the people you’re looking for using digital advertising channels. Learn how to choose them according to your project and manage them in the right way. Discover their potential and become a master.

SINGLE WORKSHOPS

Google Ads

 

Facebook ADS

 

Instagram ADS

 

Email marketing

Remarketing e Retargeting

AREA 4: Relationships

Learn to understand what are the most appropriate partners to boost your posts, such as social channels and methods to consider to build over time a community around your business.

SINGLE WORKSHOPS

Multi channel Strategies

Digital PR

Community management

Video SEO & Event management Online

Link building

International SEO

14 Novembre 2019 | 00:00 – 00:00

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