THE XL SEARCHERS

Discover the SMXL workshops: 20 speakers, 20 different titles, 4 thematic areas Website, Content, ADV, Strategy

The Marketing Searchers bootcamp

20 experts for 20 workshops on key topics of digital marketing.

SEARCH AREAS

Website
Content
Advertising
Strategy

Website

Analysis of the tree structure, crawling performances, html markup optimization and UX.
Learn the basics of onsite SEO and build a functional navigation experience for users and search engines.

Workshop

WEB SECURITY & DATA PROTECTION

INFORMATION & WEB ARCHITECTURE

CRAWL
WEB

DATI STRUTTURATI PER LA SEO

WEB USABILITY & USER EXPERIENCE

Content

The content is much more than the text. Learn to manage all the elements of a web page, to inform, train, sell and surprise your target audience.

Workshop

Corporate copywriting

Blog copywriting

Content design

CONTENT MARKETING

KEYWORD EXPERIENCE

Advertising

Reach the people you’re looking for using digital advertising channels. Learn how to choose them according to your project and manage them in the right way. Discover their potential and become a master.

Workshop

GOOGLE ADWORDS

Instagram FOR BUSINESS

Email marketing

Facebook
ADS

REMARKETING & RETARGETING CAMPAIGN

Strategy

Learn to understand what are the most appropriate partners to boost your posts, such as social channels and methods to consider to build over time a community around your business.

SINGLE WORKSHOPS

DIGITAL PR

LINK BUILDING

Video SEO & Event management Online

MULTICHANNEL STRATEGY

INTERNATIONAL SEO

14 Novembre 2019 | 00:00 – 00:00

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