THE XL SEARCHERS

Discover the SMXL workshops: 20 speakers, 20 different titles, 4 thematic areas Website, Content, ADV, Strategy

The Marketing Searchers bootcamp

20 experts for 20 workshops on key topics of digital marketing.

SEARCH AREAS

Website
Content
Advertising
Strategy

Website

Analysis of the tree structure, crawling performances, html markup optimization and UX.
Learn the basics of onsite SEO and build a functional navigation experience for users and search engines.

Workshop

WEB SECURITY & DATA PROTECTION

Trainer
FABRIZIO
LEO

INFORMATION & WEB ARCHITECTURE

Trainer
AMIN
EL FADIL

CRAWL
WEB


Trainer
EMANUELE
VACCARI

DATI STRUTTURATI PER LA SEO

Trainer
SANTE
ACHILLE

NEURO CONVERSION RATE OPTIMIZATION

Trainer
ANDREA
SALETTI

Content

The content is much more than the text. Learn to manage all the elements of a web page, to inform, train, sell and surprise your target audience.

Workshop

Corporate copywriting


Trainer
LUISA
CARRADA

Blog copywriting


Trainer
RICCARDO
ESPOSITO

Content design


Trainer
VALENTINA
FALCINELLI

CONTENT MARKETING


Trainer
VALENTINA
PACITTI

KEYWORD EXPERIENCE

Trainer
FRANCESCO
MARGHERITA

Advertising

Reach the people you’re looking for using digital advertising channels. Learn how to choose them according to your project and manage them in the right way. Discover their potential and become a master.

Workshop

GOOGLE ADWORDS

Trainer
FRANCESCO
GAVELLO

Facebook
ADS

Trainer
VERONICA
GENTILI

Instagram
aDS

Trainer
MICHAEL
VITTORI

Email marketing


Trainer
MARCO
CASELLA

REMARKETING & RETARGETING CAMPAIGN

Trainer
ALESSANDRA
MAGGIO

Strategy

Learn to understand what are the most appropriate partners to boost your posts, such as social channels and methods to consider to build over time a community around your business.

Workshop

DIGITAL PR

Trainer
DARIO
CIRACI

LINK BUILDING

Trainer
FILIPPO
JATTA

Video SEO & Event management Online

Trainer
CHIARA
CLEMENTE

MULTICHANNEL STRATEGY

Trainer
FLAVIO
MAZZANTI

INTERNATIONAL SEO

Trainer
EMANUELE
AROSIO

14 Novembre 2019 | 00:00 – 00:00

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