SPEAKER 2020
Eric Enge
General Manager
Perficient Digital
Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Personality of the Year at the US Search Awards, and 2016 Search Marketer of the Year at the Landys.
Eric has been speaking about digital marketing for more than 15 years. He keynotes many conferences every year, including Pubcon Las Vegas, State of Search, Next10x, and others. Eric is lead co-author of The Art of SEO, and also writes columns in sites such as Search Engine Land, and Moz.
Eric is Principal of the Digital Marketing Solutions BU at Perficient (NASDAQ: PRFT), where his business unit offers content marketing, SEO, and social media services. His team’s clients include many of the world’s brands. Prior to Perficient, Eric was the Founder and CEO of Stone Temple Consulting (STC), a digital marketing agency based in Massachusetts, which was bought by Perficient in July of 2018.
Marcus Tober
Founder & Chief Innovation Officer
Searchmetrics
Marcus Tober, just recently awarded among the top 8 “Online Influencers in Digital Marketing” globally, began to develop search and content performance software, when it was an unruly race between a handful of pioneers.
Marcus Tober is founder of Searchmetrics, studied computer science in Berlin and achieved a lot of knowledge about search engines already during his academic studies. Today he is one of the leading Global SEO specialists and speaker on many international conferences. Searchmetrics is one of the most successful suppliers of software for search-analytics and content optimization worldwide.
Marcus Tober is founder of Searchmetrics, studied computer science in Berlin and achieved a lot of knowledge about search engines already during his academic studies. Today he is one of the leading Global SEO specialists and speaker on many international conferences. Searchmetrics is one of the most successful suppliers of software for search-analytics and content optimization worldwide.
Felix Beilharz
Leading experts on Digital and Social Media Marketing
Felix Beilharz is “one of Germany’s leading experts on Digital and Social Media Marketing” (RTL) and “ranks among Germany’s best keynote speakers” (WAZ). This media statements have been confirmed by Speaker’s Excellence, who added them to their list of the Top 100 Keynote Speakers. He authored 8 bestselling books and holds teaching assignments at three universities in Germany and Switzerland. His keynote speeches, trainings and consulting services are highly in demand all over Europe and in the United States.
Rand Fishkin
Founder
SparkToro
Rand Fishkin is the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.
Loren Baker
Founder of Search Engine Journal
Loren Baker is the Founder of Search Engine Journal, the leading publication on all things SEO & search marketing. He is also a partner at Foundation Digital, a boutique digital marketing firm which specializes in global integrated organic marketing solutions.Since starting SEJ in 2003, Loren has been featured in CNN, Mashable, the New York Times, AdAge and various other marketing publications. Likewise, FD’s clients range from US based SMB’s to global companies such as SONY, Rakuten & Disney.
Ricardo Tayar
CEO and Co-founder of
Flat 101
Ricardo is CEO and co-founder of Flat 101, a CRO focused company in Spain that works worldwide. With more than 20 years of professional digital experience, Ricardo has been developing in the last years a unique CRO framework to improve digital business results in companies such as Vodafone, Meliá, Desigual, Pronovias, Media Markt, Loewe, Mapfre, BBVA, ING, Inditex (Bershka, Oysho) and many more worldwide. He loves Rock´n´Roll, red wine and motorcycles and really loves sharing all the knowledge of Flat 101 with other people. He is also the author of “CRO. Design and develop of digital business models”, the main book about CRO written in spanish, best seller in its category in 2018. His second book “CRO, Advanced framework and metodology” was released in 2020, february.
Barry Adams
Founder
Polemic Digital
Barry Adams is an award-winning SEO consultant specialising in technical SEO for news publishers and e-commerce websites. He’s been active in SEO since 1998, and has worked with a wide range of clients from micro-businesses to the world’s largest media companies. Barry enjoys sharing his knowledge and experience with the industry; he regularly speaks at digital conferences around the world, delivers annual guest lectures for several universities, and is chief editor at popular European marketing blog State of Digital.”
Judith Lewis
Founder
DeCabbit Consultancy
Judith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She is a regular speaker around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , Virgin.com, Virgin Startup & more. She has over 23 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
Izzi Smith
Technical SEO Analyst
Ryte GmbH
Izzi has been in the SEO industry for 6 years and has worked as an in-house practitioner, freelance consultant, and now for SaaS company Ryte in Munich, where she spends her time solving technical SEO mysteries, sharing her knowledge, and helping companies create even more awesome websites for users and Search Engines. She has a thing for creating SEO memes, playing games, chilling in beer gardens, and has spoken at many top industry events and conferences across Europe.
Martin Splitt
Webmasters Trends Analyst / Developer Advocate
Google
Martin is open source contributor and web evangelist by heart from Zurich with a decade experience from the trenches of software engineering in multiple fields.
He works as a Webmasters Trends Analyst / Developer Advocate at Google for Search & web ecosystem.
He helps people building applications or publishing content on the web to be successful, productive and visible.
Martin believes in the web platform and is working with bleeding edge technologies that will allow the web to prosper.
He works as a Webmasters Trends Analyst / Developer Advocate at Google for Search & web ecosystem.
He helps people building applications or publishing content on the web to be successful, productive and visible.
Martin believes in the web platform and is working with bleeding edge technologies that will allow the web to prosper.
Ashley Segura
VP of Operations Search & Social Marketing
TopHatRank.com LLC
Ashley is an international speaker and CoFounder of TopHatContent, a content and social agency based in Los Angeles. She has worked extensively both in-house and with multiple agencies helping brands grow their businesses online. Speaking both internationally and throughout the US, Ashley regularly teaches digital marketing workshops and speaks at industry conferences like Content Marketing World, Pubcon, BrightonSEO, SearchLove, Digital Summit, Retail Global, and the prestigious SMS Sydney. Ashley has also co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs.
Jamie Alberico
Technical SEO
Not a Robot
Jamie Alberico isn’t a robot, but she speaks bot. As a technical SEO, she studies how search engines crawl, render, and index the web. She loves to tame wild JavaScript frameworks like Angular and React. When not working, Jamie likes horror movies, graphic novels, and Dungeons & Dragons.
Marco Bonomo
SEO Specialist
MediaCom Londra
Marco è SEO Specialist presso MediaCom Londra, dove si occupa di technical SEO per Ecommerce e siti di recruitment. Inoltre Marco è anche un appassionato divulgatore, contribuendo a conferenze di settore e blog come Search Engine Land e Search Engine Watch.
Daniel Duris
Lead Consultant
Basta Digital
Daniel DurisLead Consultant @Basta Digital
Daniel Duris is the Lead Consultant at Basta Digital, a Key Google Partner Agency based in Bratislava, Slovakia. He has been working with clients in the field of search engine optimization since 2003. In 2006 he co-founded Basta Digital, which offers complete performance digital marketing for ambitious companies in the European Union. In addition to his main area of SEO expertise, he also specializes in digital analytics and automation/data integration.
Frederick Vallaeys
CEO
Optmyzr
Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.
Amy Bishop
Results-Driven Marketing Consultant | International Paid Search and Paid Social Speaker
Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched Cultivative, a performance marketing agency. When not working, you can find her speaking at industry events, writing for Search Engine Land and Search Engine Journal
Navah Hopkins
Director of Paid Media at Hennessey Digital and International Speaker
Navah Hopkins is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping our customers own their markets via PPC, SEO, CRO, PR, and Content. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media, as well as leading a team of paid search and paid social champions. Prior to joining Hennessey, she served as Services Innovation Strategist for WordStream, working across the international book of SMBs and the agencies who serve them. Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.
AJ Wilcox
LinkedIn Ads Expert | Host of The LinkedIn Ads Show
Founder, B2Linked.com
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He’s an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. He’s a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
Lisa Raehsler
SEM / PPC Strategy Consultant, Columnist
Big Click Co.
Lisa Raehsler is a search engine and social media ads pay-per-click (PPC) strategist, International speaker and columnist for leading search industry publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC and social advertising into online media programs to meet goals for brand promotion, demand generation, and customer acquisition. She has led hundreds of paid advertising accounts with experience spanning over twenty years including working with national brands at agencies and at the enterprise level at Thomson Reuters. Lisa has spoken about paid digital media, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts and webinars. She is a recipient of the Microsoft MVP Award for Bing Ads PPC and a founding board member of the Paid Search Association.
Find her on Twitter as @lisarockssem.
Find her on Twitter as @lisarockssem.
Miroslav Varga
Integrated data analyst
Escape d.o.o.
Miroslav Varga is one of few Google certified trainers in the World. He’s an industry veteran, always trying to challenge Google’s AdRank algorithm to deliver the best results for his Clients.
One out of the ten experiments is successful, but pays back for the next 20 tests. Google ads business is best described as an ongoing testing procedure, and if anyone is a Grandfather with 3 grandchildren as he is, a lot of tests are in the portfolio.
He likes to challenge Google’s Ads algorithm and the best results are always shared with the community in the Balkans.
One out of the ten experiments is successful, but pays back for the next 20 tests. Google ads business is best described as an ongoing testing procedure, and if anyone is a Grandfather with 3 grandchildren as he is, a lot of tests are in the portfolio.
He likes to challenge Google’s Ads algorithm and the best results are always shared with the community in the Balkans.
Anders Hjorth
Author – Amazon Marketing Report and Search Strategies Report
Speaker, writer, trainer, consultant and NxD
Anders HjorthAuthor - Amazon Marketing Report and Search Strategies Report - speaker, writer, trainer, consultant and NxD
Anders Hjorth is the author of the Search Strategies Report and the Amazon Marketing Report and the founder of Innovell, a Digital Marketing Insights consultancy researching trends in Digital Marketing.
As a pioneer in SEO, one of the first Google Advertising Professionals and the co-founder of several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and AZNOS (Content Marketing), he has a broad and long-running experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. Anders was also COO for GroupM Search across EMEA.
Anders is also a member of various awards juries and advisory boards including Paid Search Association and the Global Search Awards.
As a pioneer in SEO, one of the first Google Advertising Professionals and the co-founder of several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and AZNOS (Content Marketing), he has a broad and long-running experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. Anders was also COO for GroupM Search across EMEA.
Anders is also a member of various awards juries and advisory boards including Paid Search Association and the Global Search Awards.
Brad Geddes
Official Google Ads Seminar Leader
Co-Founder, Adalysis
Brad GeddesOfficial Google Ads Seminar Leader | Co-Founder, Adalysis
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program. Brad has worked with many of the world’s leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Simone Dassereto
Growth Lead
Webprofits
Growth Lead per aziende internazionali con sede in Europa, Australia e US, specializzato nella crescita di business B2C. Ex Senior manager in Zalando e YNAP, attualmente lavora per la Digital Growth Consultancy co-fondata con Sujan Patel. Grazie alle sue competenze in Paid Advertising, è stato recentemente nominato Google Honours Performance Superstar da Google.
Massimiliano Contessotto
Consulente e Docente Google Ads
SEM Specialist in Omniaweb (Google Premier Partner), consulente freelance (AdWin, Google Partner), docente in aula con Veneto Formazione ed online con Marketers. Co-fondatore di Google Advanced, la più grande community italiana dedicata al mondo di Google Ads.
Valentina Tiengo
Head of Digital Advertising
Studio Cappello
Con una formazione universitaria in Economia e Marketing, si occupa di online advertising da oltre 15 anni. Grande passione e tanta esperienza le hanno permesso di condurre per i suoi clienti campagne ad elevate performance.
Oggi è Head of Online Advertising in Studio Cappello con conoscenze approfondite su tutti i principali strumenti di promozione online.
Quando il lavoro e la famiglia glielo permettono partecipa come relatrice ai principali eventi del settore dove racconta metodologie avanzate di promozione utilizzate sui clienti.
Oggi è Head of Online Advertising in Studio Cappello con conoscenze approfondite su tutti i principali strumenti di promozione online.
Quando il lavoro e la famiglia glielo permettono partecipa come relatrice ai principali eventi del settore dove racconta metodologie avanzate di promozione utilizzate sui clienti.
Francesca Romagnoli
Sr Account Director Global Strategic Sales IT
Microsoft
Business professional with over 16 years of experience in performance adv, mainly in account and project management roles. Track record of cultivating productive working relationships at all levels. Global thinking, problem solving and motivation are my key assets.
Marta Valenti
Performance Marketing Manager
t.bd think by diennea
Marta ValentiPerformance Marketing Manager @t.bd think by diennea
Marta Valenti è responsabile della Unit di Performance Marketing in t.bd by Diennea dal 2019, con il suo team si occupa principalmente di strategie di digital advertising multicanale, gestione di campagne e analisi dei dati per importanti clienti di diverse industries. Con un’esperienza di 10 anni nel settore digital, inizia il suo percorso come Social Media Analyst per Blogmeter occupandosi di analisi dati e business intelligence. La passione per l’analisi dei dati e per il social media marketing la portano a lavorare per più di 6 anni per la web agency O-One dove ha guidato il team di digital advertising gestendo attività di sponsorizzazione per clienti italiani e internazionali.
Luca Tagliaferro
Senior SEO Manager
Nominato da Yahoo! Finance nel 2019 come uno dei 20 Digital Marketer più influenti per via della ricerca sul guest blogging, Luca Tagliaferro si occupa di Digital dal 2010. Ha lavorato con alcune delle più importanti aziende in UK in svariati settori, dal fitness, alle case vacanza al cloud storage. Ha scritto per SearchEngineLand, SEMRush, MarketingLand, CrazyEgg e molti altri blog di settore
Fabio Sutto
co-founder e digital strategist
Omniaweb Italia
Lavora nel digital dal 1998, dapprima come sviluppatore. L’evoluzione professionale lo avvicina ai motori di ricerca, quindi al Performance Marketing e alla lead generation.
Dal 2007 opera in settori ad elevata competizione come il turismo, l’immobiliare, l’automotive e il finance, partecipa come relatore nei principali eventi formativi dedicati agli specialisti del web (Be-Wizard.com, SMXL, Adworld Experience…) fornendo anche il suo contributo tecnico ad alcuni dei manuali di settore di maggiore successo.
È co-founder e digital strategist di Omniaweb Italia, agenzia Google Premier Partner, nella quale ha introdotto la marketing automation per il mondo e-commerce.
Dal 2007 opera in settori ad elevata competizione come il turismo, l’immobiliare, l’automotive e il finance, partecipa come relatore nei principali eventi formativi dedicati agli specialisti del web (Be-Wizard.com, SMXL, Adworld Experience…) fornendo anche il suo contributo tecnico ad alcuni dei manuali di settore di maggiore successo.
È co-founder e digital strategist di Omniaweb Italia, agenzia Google Premier Partner, nella quale ha introdotto la marketing automation per il mondo e-commerce.
Michael Vittori
Facebook e google ads specialist | Web Marketing Strategist | Formatore | Public Speaker
Michael VittoriFacebook e google ads specialist | Web Marketing Strategist | Formatore | Public Speaker
Considerato come uno degli esperti di Advertising più pragmatici in Italia, Michael Vittori ha oltre 10 anni di esperienza nel settore, con centinaia di migliaia di euro gestiti per i suoi clienti su Facebook e Instagram Ads in diversi mercati. Docente per l’Università Federico II di Napoli e Confindustria, è autore di “Facebook Ads in pratica”, uno dei libri più letti sull’argomento in Italia, e partecipa come speaker ai più importanti eventi di settore.
Jessica Marcon
Digital Advertising Specialist
TSW
Attualmente Digital Advertising Specialist in TSW, con una formazione in Economia, Marketing e Comunicazione si è specializzata nel Digital Advertising. Fa parte del team TSW da tre anni, dove si occupa di progettare e gestire campagne online, in Italia e all’estero, per brand come UniCredit, Nomination, Despar e Ducati. Curiosa di natura, le piace sperimentare e imparare ogni giorno, nel lavoro come nella vita.
Aleyda Solis
International SEO Consultant
Orainti
Aleyda is an International SEO Consultant – service that she provides with her boutique consultancy, Orainti -, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 70 conferences in 16 countries in English and Spanish) & author (of “SEO, Las Claves Esenciales”, SEO book in Spanish to be published by Anaya Publishing in the fall of 2016). Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016 , she has more than 8 years of experience doing Search Engine Optimization for European, American and Latin-American companies. After working in different SEO roles at European and American companies, both from the agency as well as in the in-house side, she founded her own consultancy to help from startups in competitive industries to multinational companies with complex Web environments to grow their search visibility & achieve their SEO goals with strategic, technical & in-depth SEO consulting..”
Alessio Pomaro
SEO Manager, Head of Voice Technology, Voice User Interface (VUI) Designer
Site by Site
Alessio PomaroSEO Manager, Head of Voice Technology, Voice User Interface (VUI) Designer presso Site by Site
Come ingegnere informatico “prestato” al web, ho attraversando 3 fasi principali: sviluppo (come full stack developer), marketing (in ambito SEO), fino ad arrivare alla voice technology. Oggi, in Site by Site, guido il reparto SEO ed un team di R&D denominato “Voice Branding”, in cui ci dedichiamo alla voice search e sviluppiamo soluzioni basate sulla voice technology e sul marketing conversazionale. Al Web Marketing Festival 2019, abbiamo realizzato un assistente vocale per guidare le persone alla consultazione del programma.
Simone Rinzivillo
CEO & Co-founder
Archetipo
Simone Rinzivillo è CEO & Co-founder di Archetipo, media agency specializzata nel Search Engine Marketing e Comunicazione online. Coordina e contribuisce alle strategie di Search Marketing per importanti clienti italiani ed internazionali. Gli oltre 15 anni di esperienza nella SEO e la conoscenza approfondita di tutti gli strumenti offerti dal panorama digitale e di come sono cambiati negli anni, sono alla base delle soluzioni che, con il supporto del Team dell’agenzia, accompagnano i clienti nello sviluppo della loro visibilità online. Dal 2006, in Ad Maiora, una delle primissime Search Agency italiane. Nel 2007 contribuisce alla fondazione di Mamadigital che guiderà fino ad inizio 2020 per poi avviare Archetipo, nuova data drive agency del panorama italiano.
Jono Alderson
Digital Strategist. Marketing Technologist. Full Stack Developer
Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more. He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets. Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.”
Alessandro Frangioni
Advertising Specialist, Web Marketing Strategist
Roads
Consulente di digital marketing e advertising specialist con Facebook Ads, Google Ads, YouTube Ads e TikTok Ads. Creo strategie e ottimizzo campagne di advertising e marketing automation per molti brand (in Italia, Europa e USA), aziende, e-commerce e agenzie di comunicazione. Autore del libro su Mailchimp, è considerato uno dei migliori advertiser italiani. Founder di Roads®.
Depesh Mandalia
CEO
SM Commerce and ZASR Digital
Depesh Mandalia is on a mission to help entrepreneurs leverage digital marketing to build highly profitable businesses, faster. As CEO of SM Commerce and ZASR Digital, he is responsible for well over $100M of revenue generated and over $20M of profitable Facebook ad spend. An international speaker, he passionately believes in sharing traditional principles of sales and marketing adapted for the digital age, inspiring positive change and leaving a legacy to impact hundreds of thousands in improving their lives.
Paolino Virciglio
Head of Social Advertising
Studio Samo
Ingegnere delle telecomunicazioni ed ex giocatore di poker professionista, è formatore e consulente di strategie di web marketing per aziende. Specializzato in advertising su Facebook e Instagram è Head of Social Advertising in Studio Samo. Nel 2015 ha anche creato AthletiCat, e-commerce brand di prodotti artigianali per gatti.
Giorgio Soffiato
Amministratore Delegato
Marketing Arena
Laureato in marketing e comunicazione, dopo un’esperienza di ricerca presso la Venice International University, Giorgio Soffiato fonda Marketing Arena spa di cui oggi è amministratore delegato, e continua contestualmente l’attività di docenza per master (Cuoa – Vicenza, MADE – HFarm, SDA Bocconi) ed università. Da ottobre è membro del collegio didattico della Ca’ Foscari Challenge School per il modulo di web marketing del Master in cultura del cibo e del vino. Marketing Arena Spa è un’agenzia di consulenza di Digital Marketing che sviluppa progetti di accompagnamento e innovazione digitale per PMI e grandi aziende, con particolare focus sul B2B. Localizzata a Rovigo, copre con il team le principali aree di competenza del marketing digitale, dal Social Media Management al Performance Marketing, fino allo sviluppo di piattaforme web e applicazioni.
Leonardo Bellini
Digital Marketing & Social Business Advisor
Digital Marketing & Social Business Advisor, si occupa di marketing digitale dal 1996. Professore a Contratto presso Università Cattolica, è membro del Comitato scientifico dell’Ex. Master Social media marketing presso IULM. Fondatore di DML SRL, ha creato “LinkedInForBusiness.it. Nel 2017 ha cofondato ìa Startup AffinityMatters (www.affinitymatters.net)
Luigi Chiacchio
Digital Strategist & Growth Hacker
Sono un Digital Strategist & Growth Hacker con un background in Social Media Marketing, Sales Funnel, Email Marketing, Brand & Personal Reputation, Copywriting, UX e UI Design e una grande passione per l’arte. Mi sono formato all´Accademia Italiana di Comunicazione Visiva – ILAS di Napoli, e alla University of the Arts London. Attivo dal 2004, ho maturato la mia esperienza tra Napoli, Barcellona e Londra, collaborando con team internazionali e aiutando le aziende a far crescere il loro Business. Ho lavorato con brand quali Original Marines, Kocca, Fracomina, Roberto Giannotti, Confcooperative, FIGC, il Ministero dei Beni Culturali, Space4 e con eventi quali Futurland e Veneto in Azione. Self-starter creativo, creo esperienze digitali radicate nei comportamenti dei consumatori, con rigore strategico e pensiero creativo. La mia specialità è identificare le opportunità per i brand di connettersi con i consumatori nel modo migliore possibile, costruendo esperienze innovative e creando storie in grado di ispirare, far crescere e collegare i brand con la loro audience. Oggi vivo a Milano, dove mi occupo di Digital Strategy per il network internazionale PwC, leader mondiale dei servizi professionali
Flavio Mazzanti
Head of Operations
Studio Samo
Nasce digitalmente come SEO Specialist. Nel 2014 entra in Studio Samo col fine di sviluppare la B.U. dedicata ai servizi di digital marketing. Oggi si occupa di strategie digitali e della gestione operativa delle attività. Svolge inoltre attività di formazione e divulgazione nei principali eventi italiani sul Digital Marketing. Nel 2018 si occupa, con Jacopo Matteuzzi, della traduzione e interpretazione di The Art of SEO nella versione in Italiano.
Diego Conte
Program Manager
Studio Samo
Program Manager presso Studio Samo. Specializzato nella gestione di progetti di digital marketing completi. Appassionato del mindset Agile, preferisce pratiche semplici e che funzionino rispetto a metodi rigidi e standardizzati. Oltre che di project management, si occupa di strategia, contenuti e social media marketing. Prima di approdare nel mondo dell’agenzia si è occupato per anni di organizzazione degli eventi e di comunicazione (online e offline) nel settore della cultura e del turismo. Giornalista pubblicista e Asana Ambassador.
Matteo Pogliani
Partner e Digital Strategist
Open-Box
Partner e Digital Strategist @Open-Box, agenzia specializzata in Social Media e Influencer Marketing. Esperto di comunicazione online, social media in particolare, da anni focalizzato sul tema dell’influencer marketing, ha realizzato progetti per brand nazionali e internazionali. È autore di “Influencer marketing: valorizza le relazioni e dai voce al tuo brand”, primo libro in Italia sull’argomento e “Professione Influencer”. Docente e speaker per alcune delle più note realtà nazionali, scrive di comunicazione e marketing digitale su numerosi blog e portali di settore. Fondatore dell’ONIM, l’Osservatorio Nazionale Influencer Marketing.
Giorgio Minguzzi
Consulente Marketing
Merita Biz
Specializzato in marketing e CRM, Giorgio è uno dei founder di Improovo e di Mentor Scanner. Lo appassionano i dati, i grafici, i numeri e gli strumenti che li producono e usarli per ottenere risultati concreti nelle vendite. Nel 2015 ha lanciato Merita, un business podcast in lingua italiana.
Luca La Mesa
Presidente
Procter&Gamble Alumni Italia
Luca La MesaPresidente Procter&Gamble Alumni Italia
Presidente Procter&Gamble Alumni Italia. P&G Alumni Global “40 under 40” Award. Specializzato in strategie avanzate di Social Media Marketing. Singularity University2015. Hive@HARVARD 2016. TEDx Speaker. Docente di Marketing & Social Media in Università in Italia e all’estero. Docente LUISS Summer School.
Massimo Giacchino
Digital Strategy – Autore del metodo Design Marketing
Innamorato del marketing e delle persone. Dal 2012, unisco l’approccio del Design Thinking al Marketing Digitale per definire, prototipare e scalare strategie di mercato. Come responsabile marketing, partendo dall’analisi di mercato, in due anni ho portato l’e-commerce FruttaWeb ad acquisire 22.000 clienti. Oggi, collaboro come libero professionista con agenzie di marketing ed e-commerce che vendono anche a livello internazionale. Un’azienda con cui collaboro è fra i top spender su Facebook Ads con all’attivo oltre 50 negozi online e vendite in 190 paesi. Insieme, con il supporto dell’analisi dei micro-dati individuiamo nuove nicchie, angoli di copy inaspettati, capiamo tutto sui competitor. Da qui il CTR e il fatturato dei progetti crescono matematicamente a doppia cifra. Inoltre, con grande passione, svolgo attività di mentorship e docenza per le startup dell’Università di Bologna. Tutta l’esperienza di questa anni è stata schematizzata e sintetizzata all’interno del libro Metodo Design Marketing: analizzare i micro-dati per testare e scalare il mercato.
Alex Ballato
Co-Founder & CEO
Hellodì
Esperto di comunicazione digitale, social network e digital marketing. Speaker e Docente su temi di marketing digitale. Appassionato di tecnologia, parte dal mondo delle web agency come sviluppatore, poi project manager. Passa al mondo della comunicazione digitale e come Head of Media si specializza su social network gestendo community con audience da milioni di utenti.Fonda Hellodì, agenzia di comunicazione digitale che gestisce i principali talent social nel mondo sportivo e che si espande poi anche nella musica e nell’entertainment. In Hellodì crea altre nuove realtà e business unit e ad oggi è composta da: rappresentanza di Talent e Influencer, Agenzia creativa, Casa di produzione video, Coworking Space e un settore di ricerca e sviluppo.
Francesco Marinelli
Editor in Chief
ScuolaZoo
Giornalista professionista. Ha lavorato al Post come redattore e social media manager (e aperto un blog sugli Affari Europei), per poi passare al mondo del video come Direttore Editoriale di OVO, una video enciclopedia. Successivamente ha lavorato in Red Bull Italia come Editor in Chief del sito, per passare poi a ScuolaZoo – sempre come Editor in Chief – poco più di un anno fa.
Chairman SMXL Milan 2020
Ivano Di Biasi
Ivano Di Biasi è SEO Specialist e SEO Tools Developer. Esordisce nel mondo SEO nel 2007 partecipando al SEO World Championship e classificandosi decimo al mondo. L’entusiasmo per la disciplina lo ha portato a fondare la SEO Cube e lavorare su grandi progetti nazionali e internazionali. Negli ultimi anni ha unito la passione per la Search Engine Optimization a quella per lo sviluppo software realizzando SEOZoom, l’unico strumento di SEO e web marketing interamente made in Italy.”
Gianpaolo Lorusso
Premier Partner di Google, ha lavorato sui progetti web di vari grandi gruppi aziendali e Non Profit italiani. Dal 2008 è libero professionista e formatore indipendente, gestisce campagne di advertising online e ottimizza tassi di conversione. Oltre ad aver ideato e portato ADworld Experience ad essere il più grande evento mondiale basato su casi PPC reali, ha scritto per Hoepli “AdWords Agile” (il libro italiano su Google Ads più venduto di sempre) e brevettato negli USA una metodologia di ottimizzazione delle campagne (spiegata nel libro). Partecipa regolarmente come speaker agli eventi di web marketing più importanti in Italia ed Europa e scrive per molti importanti blog di settore come Ninja Marketing, State of Digital, PPCHero, SEMRush ecc.
Jacopo Matteuzzi
Imprenditore digitale, marketer, formatore e autore. Chairman of the Board di Studio Samo, digital agency e centro di alta formazione in ambito digital marketing. Ha un’esperienza più che ventennale in ambito digital, in particolare in digital marketing strategico, inbound marketing e ottimizzazione per i motori di ricerca.È autore di “Inbound Marketing. Le nuove regole dell’era digitale”, il primo libro italiano sull’argomento.