SPEAKER 2020
Eric Enge
General Manager
Perficient Digital
Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Personality of the Year at the US Search Awards, and 2016 Search Marketer of the Year at the Landys.
Eric has been speaking about digital marketing for more than 15 years. He keynotes many conferences every year, including Pubcon Las Vegas, State of Search, Next10x, and others. Eric is lead co-author of The Art of SEO, and also writes columns in sites such as Search Engine Land, and Moz.
Eric is Principal of the Digital Marketing Solutions BU at Perficient (NASDAQ: PRFT), where his business unit offers content marketing, SEO, and social media services. His team’s clients include many of the world’s brands. Prior to Perficient, Eric was the Founder and CEO of Stone Temple Consulting (STC), a digital marketing agency based in Massachusetts, which was bought by Perficient in July of 2018.
Marcus Tober
Founder & Chief Innovation Officer
Searchmetrics
Marcus Tober, just recently awarded among the top 8 “Online Influencers in Digital Marketing” globally, began to develop search and content performance software, when it was an unruly race between a handful of pioneers.
Marcus Tober is founder of Searchmetrics, studied computer science in Berlin and achieved a lot of knowledge about search engines already during his academic studies. Today he is one of the leading Global SEO specialists and speaker on many international conferences. Searchmetrics is one of the most successful suppliers of software for search-analytics and content optimization worldwide.
Marcus Tober is founder of Searchmetrics, studied computer science in Berlin and achieved a lot of knowledge about search engines already during his academic studies. Today he is one of the leading Global SEO specialists and speaker on many international conferences. Searchmetrics is one of the most successful suppliers of software for search-analytics and content optimization worldwide.
Felix Beilharz
Leading experts on Digital and Social Media Marketing
Felix Beilharz is “one of Germany’s leading experts on Digital and Social Media Marketing” (RTL) and “ranks among Germany’s best keynote speakers” (WAZ). This media statements have been confirmed by Speaker’s Excellence, who added them to their list of the Top 100 Keynote Speakers. He authored 8 bestselling books and holds teaching assignments at three universities in Germany and Switzerland. His keynote speeches, trainings and consulting services are highly in demand all over Europe and in the United States.
Rand Fishkin
Founder
SparkToro
Rand Fishkin is the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.
Loren Baker
Founder of Search Engine Journal
Loren Baker is the Founder of Search Engine Journal, the leading publication on all things SEO & search marketing. He is also a partner at Foundation Digital, a boutique digital marketing firm which specializes in global integrated organic marketing solutions.Since starting SEJ in 2003, Loren has been featured in CNN, Mashable, the New York Times, AdAge and various other marketing publications. Likewise, FD’s clients range from US based SMB’s to global companies such as SONY, Rakuten & Disney.
Ricardo Tayar
CEO and Co-founder of
Flat 101
Ricardo is CEO and co-founder of Flat 101, a CRO focused company in Spain that works worldwide. With more than 20 years of professional digital experience, Ricardo has been developing in the last years a unique CRO framework to improve digital business results in companies such as Vodafone, Meliá, Desigual, Pronovias, Media Markt, Loewe, Mapfre, BBVA, ING, Inditex (Bershka, Oysho) and many more worldwide. He loves Rock´n´Roll, red wine and motorcycles and really loves sharing all the knowledge of Flat 101 with other people. He is also the author of “CRO. Design and develop of digital business models”, the main book about CRO written in spanish, best seller in its category in 2018. His second book “CRO, Advanced framework and metodology” was released in 2020, february.
Barry Adams
Founder
Polemic Digital
Barry Adams is an award-winning SEO consultant specialising in technical SEO for news publishers and e-commerce websites. He’s been active in SEO since 1998, and has worked with a wide range of clients from micro-businesses to the world’s largest media companies. Barry enjoys sharing his knowledge and experience with the industry; he regularly speaks at digital conferences around the world, delivers annual guest lectures for several universities, and is chief editor at popular European marketing blog State of Digital.”
Judith Lewis
Founder
DeCabbit Consultancy
Judith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She is a regular speaker around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , Virgin.com, Virgin Startup & more. She has over 23 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
Izzi Smith
Technical SEO Analyst
Ryte GmbH
Izzi has been in the SEO industry for 6 years and has worked as an in-house practitioner, freelance consultant, and now for SaaS company Ryte in Munich, where she spends her time solving technical SEO mysteries, sharing her knowledge, and helping companies create even more awesome websites for users and Search Engines. She has a thing for creating SEO memes, playing games, chilling in beer gardens, and has spoken at many top industry events and conferences across Europe.
Martin Splitt
Webmasters Trends Analyst / Developer Advocate
Google
Martin is open source contributor and web evangelist by heart from Zurich with a decade experience from the trenches of software engineering in multiple fields.
He works as a Webmasters Trends Analyst / Developer Advocate at Google for Search & web ecosystem.
He helps people building applications or publishing content on the web to be successful, productive and visible.
Martin believes in the web platform and is working with bleeding edge technologies that will allow the web to prosper.
He works as a Webmasters Trends Analyst / Developer Advocate at Google for Search & web ecosystem.
He helps people building applications or publishing content on the web to be successful, productive and visible.
Martin believes in the web platform and is working with bleeding edge technologies that will allow the web to prosper.
Ashley Segura
VP of Operations Search & Social Marketing
TopHatRank.com LLC
Ashley is an international speaker and CoFounder of TopHatContent, a content and social agency based in Los Angeles. She has worked extensively both in-house and with multiple agencies helping brands grow their businesses online. Speaking both internationally and throughout the US, Ashley regularly teaches digital marketing workshops and speaks at industry conferences like Content Marketing World, Pubcon, BrightonSEO, SearchLove, Digital Summit, Retail Global, and the prestigious SMS Sydney. Ashley has also co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs.
Frederick Vallaeys
CEO
Optmyzr
Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.
Amy Bishop
Results-Driven Marketing Consultant | International Paid Search and Paid Social Speaker
Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched Cultivative, a performance marketing agency. When not working, you can find her speaking at industry events, writing for Search Engine Land and Search Engine Journal
Navah Hopkins
Director of Paid Media at Hennessey Digital and International Speaker
Navah Hopkins is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping our customers own their markets via PPC, SEO, CRO, PR, and Content. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media, as well as leading a team of paid search and paid social champions. Prior to joining Hennessey, she served as Services Innovation Strategist for WordStream, working across the international book of SMBs and the agencies who serve them. Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.
AJ Wilcox
LinkedIn Ads Expert | Host of The LinkedIn Ads Show
Founder, B2Linked.com
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He’s an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. He’s a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
Lisa Raehsler
SEM / PPC Strategy Consultant, Columnist
Big Click Co.
Lisa Raehsler is a search engine and social media ads pay-per-click (PPC) strategist, International speaker and columnist for leading search industry publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC and social advertising into online media programs to meet goals for brand promotion, demand generation, and customer acquisition. She has led hundreds of paid advertising accounts with experience spanning over twenty years including working with national brands at agencies and at the enterprise level at Thomson Reuters. Lisa has spoken about paid digital media, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts and webinars. She is a recipient of the Microsoft MVP Award for Bing Ads PPC and a founding board member of the Paid Search Association.
Find her on Twitter as @lisarockssem.
Find her on Twitter as @lisarockssem.
Miroslav Varga
Integrated data analyst
Escape d.o.o.
Miroslav Varga is one of few Google certified trainers in the World. He’s an industry veteran, always trying to challenge Google’s AdRank algorithm to deliver the best results for his Clients.
One out of the ten experiments is successful, but pays back for the next 20 tests. Google ads business is best described as an ongoing testing procedure, and if anyone is a Grandfather with 3 grandchildren as he is, a lot of tests are in the portfolio.
He likes to challenge Google’s Ads algorithm and the best results are always shared with the community in the Balkans.
One out of the ten experiments is successful, but pays back for the next 20 tests. Google ads business is best described as an ongoing testing procedure, and if anyone is a Grandfather with 3 grandchildren as he is, a lot of tests are in the portfolio.
He likes to challenge Google’s Ads algorithm and the best results are always shared with the community in the Balkans.
Anders Hjorth
Author – Amazon Marketing Report and Search Strategies Report
Speaker, writer, trainer, consultant and NxD
Anders HjorthAuthor - Amazon Marketing Report and Search Strategies Report - speaker, writer, trainer, consultant and NxD
Anders Hjorth is the author of the Search Strategies Report and the Amazon Marketing Report and the founder of Innovell, a Digital Marketing Insights consultancy researching trends in Digital Marketing.
As a pioneer in SEO, one of the first Google Advertising Professionals and the co-founder of several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and AZNOS (Content Marketing), he has a broad and long-running experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. Anders was also COO for GroupM Search across EMEA.
Anders is also a member of various awards juries and advisory boards including Paid Search Association and the Global Search Awards.
As a pioneer in SEO, one of the first Google Advertising Professionals and the co-founder of several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and AZNOS (Content Marketing), he has a broad and long-running experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. Anders was also COO for GroupM Search across EMEA.
Anders is also a member of various awards juries and advisory boards including Paid Search Association and the Global Search Awards.
Simone Dassereto
Digital Growth Consultancy
Senior Growth Consultant per aziende internazionali con sede in Europa, Australia e US, specializzato nella crescita di business B2C.
Ex manager in Zalando e YNAP, attualmente lavora per la Digital Growth Consultancy co-fondata con Sujan Patel. Grazie alle sue competenze in Paid Advertising, è stato recentemente nominato Google Honours Performance Superstar da Google.
Ex manager in Zalando e YNAP, attualmente lavora per la Digital Growth Consultancy co-fondata con Sujan Patel. Grazie alle sue competenze in Paid Advertising, è stato recentemente nominato Google Honours Performance Superstar da Google.
Massimiliano Contessotto
Consulente e Docente Google Ads
SEM Specialist in Omniaweb (Google Premier Partner), consulente freelance (AdWin, Google Partner), docente in aula con Veneto Formazione ed online con Marketers. Co-fondatore di Google Advanced, la più grande community italiana dedicata al mondo di Google Ads.
Valentina Tiengo
Head of Digital Advertising
Studio Cappello
Con una formazione universitaria in Economia e Marketing, si occupa di online advertising da oltre 15 anni. Grande passione e tanta esperienza le hanno permesso di condurre per i suoi clienti campagne ad elevate performance.
Oggi è Head of Online Advertising in Studio Cappello con conoscenze approfondite su tutti i principali strumenti di promozione online.
Quando il lavoro e la famiglia glielo permettono partecipa come relatrice ai principali eventi del settore dove racconta metodologie avanzate di promozione utilizzate sui clienti.
Oggi è Head of Online Advertising in Studio Cappello con conoscenze approfondite su tutti i principali strumenti di promozione online.
Quando il lavoro e la famiglia glielo permettono partecipa come relatrice ai principali eventi del settore dove racconta metodologie avanzate di promozione utilizzate sui clienti.
Francesca Romagnoli
Digital Manager, strongly focused on performance marketing
Microsoft
Business professional with over 16 years of experience in performance adv, mainly in account and project management roles. Track record of cultivating productive working relationships at all levels. Global thinking, problem solving and motivation are my key assets.
Chairman SMXL Milan 2020
Ivano Di Biasi
Ivano Di Biasi è SEO Specialist e SEO Tools Developer. Esordisce nel mondo SEO nel 2007 partecipando al SEO World Championship e classificandosi decimo al mondo. L’entusiasmo per la disciplina lo ha portato a fondare la SEO Cube e lavorare su grandi progetti nazionali e internazionali. Negli ultimi anni ha unito la passione per la Search Engine Optimization a quella per lo sviluppo software realizzando SEOZoom, l’unico strumento di SEO e web marketing interamente made in Italy.”
Gianpaolo Lorusso
Premier Partner di Google, ha lavorato sui progetti web di vari grandi gruppi aziendali e Non Profit italiani. Dal 2008 è libero professionista e formatore indipendente, gestisce campagne di advertising online e ottimizza tassi di conversione. Oltre ad aver ideato e portato ADworld Experience ad essere il più grande evento mondiale basato su casi PPC reali, ha scritto per Hoepli “AdWords Agile” (il libro italiano su Google Ads più venduto di sempre) e brevettato negli USA una metodologia di ottimizzazione delle campagne (spiegata nel libro). Partecipa regolarmente come speaker agli eventi di web marketing più importanti in Italia ed Europa e scrive per molti importanti blog di settore come Ninja Marketing, State of Digital, PPCHero, SEMRush ecc.
Sante Achille
Sante ha una laurea in ingegneria e si occupa di Web e Web Marketing dal 1995, dopo una esperienza corporate internazionale nell’industria aerospaziale.Ha una vastissima esperienza accumulata in 28 anni di attività aziendale e professionale: Pratico e concreto, gli piace “sporcarsi le mani” e fare le cose – dice che solo così s’impara.Ha analizzato ed ottimizzato centinaia di siti di piccole realtà produttive e grandi aziende multinazionali – sa che i fattori critici di successo di una iniziativa di Web Marketing sono il frutto di un compromesso che tenga conto di tutte le variabili che concorrono al funzionamento di una azienda.Partecipa come relatore a eventi nazionali ed internazionali di Search Marketing, insegna Tecnologie Web all’Accademia di Belle Arti dell’Aquila. Sante è un “animale” socievole e curioso : il terremoto dell’Aquila del 2009 ha profondamente cambiato il suo modo di vedere le cose … due parole che lo descrivono bene sono concretezza e creatività.
Jacopo Matteuzzi
Jacopo ha un’esperienza ormai ventennale in ambito Digital, ed è specializzato in particolare nelle seguenti discipline:
- Web Marketing Strategico
- Inbound Marketing
- SEO (ottimizzazione per i motori di ricerca)
Come docente di web marketing, ha formato più di 3.500 persone negli ultimi otto anni, tra corsi in aula, online e presso le aziende (italiane e multinazionali). È ideatore, organizzatore e relatore di DA ZERO A SEO, il più importante evento italiano sull’ottimizzazione per i motori di ricerca. È stato docente di diversi seminari di web marketing presso l’Università di Bologna (“Web Marketing Strategies and Analysis” presso la Scuola di Economia, Management e Statistica), SMAU, Web Marketing Expo, Inbound Strategies. Jacopo è autore del libro “Inbound Marketing. Le nuove regole dell’era digitale”, il primo libro italiano sull’argomento. Il libro è stato per molti mesi Bestseller su Amazon nella categoria Impresa, strategia e gestione (acquista il libro su Amazon).