SPEAKER 2019
Lizzie Klein
User Analysts
Google
Lizzie Allen Klein is a data analyst at Google, where she focuses on support analytics for Google consumer apps. Prior to this role, she ran experimentation and analytics on the Google Cloud Platform website. Aside from playing with her dog in the mountains of Colorado, she enjoys learning new data exploration techniques, using those techniques to better understand users and encouraging data-informed decision-making by sharing user insights.”
Jono Alderson
Digital Strategist. Marketing Technologist. Full Stack Developer
Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more. He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets. Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.”
David Sottimano
Digital Marketing Consultant specializing in Search
David Sottimano has worked in the SEO industry for over 10 years specializing in Technical SEO for SMB and Enterprise clients in 3 continents. A well rounded marketer with experience in sales to development, he continues his work through an independent consulting company, working as a specialist consultant for agencies, runs Opensourceseo.org, and an automation partner for Keyphraseology. Notable, previous employers: Distilled London, DMG and a former Moz associate.”
Jason Miller
Head of Brand Marketing, Microsoft Advertising EMEA
Microsoft
Jason Miller is the Brand Marketing Lead at Microsoft EMEA, and former Head of Content and Social Marketing for LinkedIn Sales & Marketing Solutions. He’s a prolific keynote speaker, professor of marketing strategy at the University of California, Berkeley, best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11, and a 2018 finalist for CMI’s Content Marketer of the Year. Recently Jason moved to a new role leading brand marketing at Microsoft Advertising in EMEA. He now focuses his time on building the Microsoft brand as well as search marketing and AI for marketers. Before that he spent six years building the content and demand generation engine that would globally scale LinkedIn Marketing Solutions to become a $700MM+ business. He’s the architect behind Linked In’s’ Sophisticated Marketer’ franchise – the most successful campaign in LinkedIn Marketing Solutions’ history which also took home the award for the best multi-year content campaign at the 2018 Content Marketing Awards. Jason believes the secret to his success is simple. It is creating data-driven, demand (and revenue!) generating campaigns that deliver memorable user experiences’. And he’s passionate about helping others do the same.
Aleyda Solis
International SEO Consultant
Orainti
Aleyda is an International SEO Consultant – service that she provides with her boutique consultancy, Orainti -, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 70 conferences in 16 countries in English and Spanish) & author (of “SEO, Las Claves Esenciales”, SEO book in Spanish to be published by Anaya Publishing in the fall of 2016). Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016 , she has more than 8 years of experience doing Search Engine Optimization for European, American and Latin-American companies. After working in different SEO roles at European and American companies, both from the agency as well as in the in-house side, she founded her own consultancy to help from startups in competitive industries to multinational companies with complex Web environments to grow their search visibility & achieve their SEO goals with strategic, technical & in-depth SEO consulting..”
Purna Virji
Sr. Manager, Global Engagement
Microsoft
Purna Virji is Senior Bing Ads Client Dev. & Training Specialist at Microsoft. For well over a decade Purna has been living, breathing and dreaming PPC, SEO, analytics and content strategy. Her devotion to all things digital marketing has seen her regularly write for Search Engine Land and Search Engine Watch and speak at conferences across the globe such as SMX Advanced and MozCon. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. Say hello @purnavirji.”
Dawn Anderson
International SEO Consultant
MD Move It Digital Marketing Agency
Dawn Anderson is the CEO, founder and principle consultant at digital marketing and international SEO consultancy agency, Move It Marketing and lectures on search and digital marketing strategy at Manchester Metropolitan University. She is also an international conference speaker on search and web strategy (UK, US, AUS, IT), and organic search marketing trainer.”
Bill Slawski
Director of SEO Research
Go Fish Digital
With more than 20 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,000 posts. Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz and Search Engine Land. In 2014-2016, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data and schema”
David Amerland
Author, Corporate Speaker & Analyst
davidamerland.com
David Amerland’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text. Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneur’s alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.
He is the author of nine best-selling books including The Tribe That Discovered Trust and Google Semantic Search. He writes for Forbes, and HP UK and blogs on his own website, DavidAmerland.com. When he is not writing or surfing the Web he spends time giving speeches internationally on how search and social media are changing everything. His latest book is “The Sniper Mind” a deep dive in the world of neuroscience, critical decision making and brain analytics. “
He is the author of nine best-selling books including The Tribe That Discovered Trust and Google Semantic Search. He writes for Forbes, and HP UK and blogs on his own website, DavidAmerland.com. When he is not writing or surfing the Web he spends time giving speeches internationally on how search and social media are changing everything. His latest book is “The Sniper Mind” a deep dive in the world of neuroscience, critical decision making and brain analytics. “
Gianpaolo Lorusso
Chairman
SMXL
Ha iniziato ad interessarsi ai motori di ricerca già a fine anni novanta, occupandosi di progetti web per importanti gruppi aziendali nazionali e internazionali.Partner certificato Google dal 2005, nel 2012 ha ideato ADworld Experience, che è subito diventato l’evento italiano più importante per il Search Engine Advertising. Dal 2008 si interessa di User eXperience, progettando architetture informative ed eseguendo test di usabilità. Nel (poco) tempo libero cura Sito-Perfetto.it, il primo E-book condiviso italiano sul web marketing, aggiornato da alcuni noti professionisti Internet nazionali.”
Robin Good
Chairman
SMXL
Robin Good, editore di MasterNewMedia (2000), è un esperto di comunicazione interessato ad utilizzi efficaci ed innovativi dei nuovi media per finalità di marketing, collaborazione ed apprendimento. E’ stato il primo Italiano, che da solo, è riuscito a guadagnare oltre un milione di dollari attraverso la pubblicità di Google sul suo sito. Il suo lavoro è citato in oltre 100 libri in lingua Inglese ed attualmente gestisce un accademia online dove fornisce supporto a chi vuole sviluppare servizi online di informazione di nicchia.”
Ivano Di Biasi
Chairman
SMXL
Ivano Di Biasi è SEO Specialist e SEO Tools Developer. Esordisce nel mondo SEO nel 2007 partecipando al SEO World Championship e classificandosi decimo al mondo. L’entusiasmo per la disciplina lo ha portato a fondare la SEO Cube e lavorare su grandi progetti nazionali e internazionali. Negli ultimi anni ha unito la passione per la Search Engine Optimization a quella per lo sviluppo software realizzando SEOZoom, l’unico strumento di SEO e web marketing interamente made in Italy.”