Jason Miller is the Brand Marketing Lead at Microsoft EMEA, and former Head of Content and Social Marketing for LinkedIn Sales & Marketing Solutions. He’s a prolific keynote speaker, professor of marketing strategy at the University of California, Berkeley, best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11, and a 2018 finalist for CMI’s Content Marketer of the Year. Recently Jason moved to a new role leading brand marketing at Microsoft Advertising in EMEA. He now focuses his time on building the Microsoft brand as well as search marketing and AI for marketers. Before that he spent six years building the content and demand generation engine that would globally scale LinkedIn Marketing Solutions to become a $700MM+ business. He’s the architect behind Linked In’s’ Sophisticated Marketer’ franchise – the most successful campaign in LinkedIn Marketing Solutions’ history which also took home the award for the best multi-year content campaign at the 2018 Content Marketing Awards. Jason believes the secret to his success is simple. It is creating data-driven, demand (and revenue!) generating campaigns that deliver memorable user experiences’. And he’s passionate about helping others do the same.