Agenda SMXL Milan 2019

DAY 1
DAY 2


Simultaneous Translation
Italian – English
English – Italian

6 November 2019

08:00 – Registration
08:45 – Welcome Remarks
09:00 – Keynote Speaker: The Intersection of Search and Creativity
Jason Miller Jason Miller
Head of Brand Marketing
Microsoft
09:30 – Keynote Speaker: A hackers approach to rapid social growth
Brendan Kane
Growth Strategist, Keynote Speaker & Author
10:00 – Morning Session

SEO SESSION

Strategic SEO

How to launch a new website starting from an SEO strategy that allows us to predict the goals we can achieve and the competitors we will be facing

Dawn Anderson Dawn Anderson
International SEO Consultant
MD Move It Digital Marketing Agency


Gianluca Fiorelli Gianluca Fiorelli
Strategic International SEO senior consultant

PAID SESSION

Tools & Automation

Tools and best practices in marketing automation and Conversion Rate Optimization

Nils Rooijmans
Search Marketing Business Consultant
Google Ads Scripts Evangelist


Luigi Sciolti
Consulente Web Marketing esperto in Google Ads per Ecommerce


Gianluca Binelli
Founder, Booster Box

SOCIAL MEDIA SESSION

Language & Storytelling

Effective approaches and communication styles for social media

Cristiano Carriero
Co-founder, La Content Academy


Erika D’Amico
Owner and Team Leader, Gazduna
11:15 – Refreshments & Expo Hall Time
11:45 – Midday Session

SEO SESSION

Technical SEO

Many websites, even with fantastic content, do not get traffic because of hidden SEO issues. Identify and solve problems and try to improve communication between our website and Google.

Aleyda Solis Aleyda Solis
International SEO Consultant
Orainti


Jono Alderson
Digital Strategist, Marketing Technologist, Full Stack Developer

PAID SESSION

Google Search Ads

Best practices and real case stories in Google’s Search (including Shopping campaigns)

Moderator:
Roberto Pala
CEO & Founder, Queryo


Valentina Richi
Team Manager, Webrepublic AG


Marco Volpe
Country Marketing Officer
Edita

SOCIAL MEDIA SESSION

Social Advertising Strategies

New strategies and tactics to optimize your social media advertising campaigns performance

Francesco Agostinis
Founder, Loop



Valentina Vellucci
Digital Analyst, MagillaGuerrilla

13:00 – Lunch & Expo Hall Time
14:15 – Keynote Speaker: Digital Marketing in 2019 and Beyond
Susan Wenograd
Chief Marketing Officer, Aimclear
15:00 – Afternoon Session

SEO SESSION

Keyword Research

It all starts with a keyword! Before creating content it is essential to understand by whom and under what circumstances we want to be found on Google. Keyword research is the basis of the success of our editorial plan, let’s see how to do it correctly.

Bill Slawski Bill Slawski
Director of SEO Research
Go Fish Digital


Jacopo Matteuzzi
Inbound Marketing Apologist
Studio Samo

PAID SESSION

Amazon

Best practices and real case stories in promoting products within the third world’s most widespread PPC network

Moderator:
Francesca Maroncelli

Web Marketing Specialist


Giovanni Cappellotto
Ecommerce & Retail consultant, Web Marketer

SOCIAL MEDIA SESSION

Content Marketing Innovation

Innovative approaches and alternatives to mainstream to communicate, to be discovered and to be appreciated on social media

Robin Good
Chairman, SMXL Milan


Brendan Kane
Growth Strategist, Keynote Speaker & Author


Riccardo Pirrone
Social Media Strategist, TAFFO
16:15 – Refreshments & Expo Hall Time
16:30 – Evening Session

SEO SESSION

Content Strategy

It all starts with a keyword! Before creating content it is essential to understand by whom and under what circumstances we want to be found on Google. Keyword research is the basis of the success of our editorial plan, let’s see how to do it correctly.

Lee Odden Lee Odden
CEO, TopRank Marketing


Ivan Cutolo
Amministratore Delegato
Seo Chef

PAID SESSION

Other Networks

Best practices and real case stories in promoting products within the third world’s most widespread PPC network

Moderator:
Roberto Pala
CEO & Founder, Queryo


Federica Caccia
Online Advertising Manager
TSW


Monica Orsino
Senior Client Development and Training Manager
Microsoft

SOCIAL MEDIA SESSION

Say It in Your Own Words

Gain attention and credibility through the power of voice

Robin Good
Chairman, SMXL Milan


Fabrizio Mele
Sviluppatore web
Kpixstore.com e Kfarmstudio.it


Giulio Gaudiano
Founder, YouMediaWeb
17:30 – Closing Session

SEO SESSION

Entity-based content strategy

Jamie Alberico
Technical SEO, Not a Robot

PAID SESSION

What’s next in Online Advertising

Roundtable on online advertising winning trends (platforms, tools, strategies etc.) open to participants’ questions

Moderator:
Luca Mastella
Growth Strategy Advisor


Joe Martinez
Director of Client Strategy, Clix Marketing


Susan Wenograd
Chief Marketing Officer, Aimclear


Andrea Scotti
Sales Director, Weborama Italia


Kirk Williams
International PPC Speaker & Owner of
ZATO

SOCIAL MEDIA SESSION

How to Engage When Your Product Is Not an Exciting One

How to present products that are apparently boring or unattractive. If a product or service is unengaging that doesn’t mean that also your communications on social need to be that way. Tips and recommendations from real B2B social case studies.



Sara Veltri
Digital Strategist
The Uncommon Factory
18:15 – End of Day 1
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