Agenda SMXL Milan 2019

DAY 1
DAY 2

6 November 2019

08:00 – Breakfast & Registration
09:00 – Welcome Remarks & Keynote Speaker
10:00 – Morning Session

SEO SESSION

Strategic SEO

How to launch a new website starting from an SEO strategy that allows us to predict the goals we can achieve and the competitors we will be facing

PAID SESSION

Tools & Automation

Tools and best practices in marketing automation and Conversion Rate Optimization

SOCIAL MEDIA SESSION

Language & Storytelling

Effective approaches and communication styles for social media

11:15 – Refreshments & Expo Hall Time
11:45 – Midday Session

SEO SESSION

Technical SEO

Many websites, even with fantastic content, do not get traffic because of hidden SEO issues. Identify and solve problems and try to improve communication between our website and Google.

PAID SESSION

Google Search Ads

Best practices and real case stories in Google’s Search (including Shopping campaigns)

SOCIAL MEDIA SESSION

Social Advertising Strategies

New strategies and tactics to optimize your social media advertising campaigns performance

13:00 – Lunch & Expo Hall Time
14:15 – Keynote Speaker
15:00 – Afternoon Session

SEO SESSION

Keyword Research

It all starts with a keyword! Before creating content it is essential to understand by whom and under what circumstances we want to be found on Google. Keyword research is the basis of the success of our editorial plan, let’s see how to do it correctly.

PAID SESSION

Amazon

Best practices and real case stories in promoting products within the third world’s most widespread PPC network

SOCIAL MEDIA SESSION

Content Marketing Innovation

Innovative approaches and alternatives to mainstream to communicate, to be discovered and to be appreciated on social media

16:15 – Refreshments & Expo Hall Time
16:30 – Evening Session

SEO SESSION

Content Strategy

It all starts with a keyword! Before creating content it is essential to understand by whom and under what circumstances we want to be found on Google. Keyword research is the basis of the success of our editorial plan, let’s see how to do it correctly.

PAID SESSION

Other Networks

Best practices and real case stories in promoting products within the third world’s most widespread PPC network

SOCIAL MEDIA SESSION

Chatbots & Voice Automation

Innovative approaches and alternatives to mainstream to communicate, to be discovered and to be appreciated on social media

18:15 – End of Day 1
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