Agenda SMXL Milan 2019
Simultaneous Translation
Italian – English
English – Italian
7 November 2019
08:00 – Registration
08:45 – Welcome Remarks
09:00 – Keynote Speaker: Graph of Things
A look at how knowledge is increasingly becoming part of Search, and how knowledge features focusing upon entities are finding new ways into Search Results at Google
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Bill Slawski Director of SEO Research Go Fish Digital |
10:00 – Morning Session
SEO SESSION
SEO for industries
Real cases of success, in various niches, using SEO strategies and content production optimized for search engines.
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Andrea Santagata Chief Innovation Officer Gruppo Mondadori |
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Leonardo Saroni Head of AdTech, Booking.com |
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Salvatore Russo Chief Content Officer & Founder &Love |
PAID SESSION
Google Shopping Ads
Best practices and Real cases of e-commerce project on line promotion with shopping campaigns
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Francesca Maroncelli Web Marketing Specialist |
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Kirk Williams International PPC Speaker Owner of ZATO |
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Liam Wade Head of PPC at Impression |
SOCIAL MEDIA SESSION
Chatbots & Voice Automation
Using automation bots and voice-based platforms to improve customer service and marketing outreach.
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Luciano Zambito Messenger Marketing Expert |
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Francesco Tassi Amministratore Delegato Fortune.fm |
11:15 – Refreshments & Expo Hall Time
11:45 – Midday Session
SEO SESSION
Link Building
Links are still the most influential ranking factor but you need to have a clear view of how they are interpreted by Google in various contexts. Link building works, but badly done links can also be harmful to the website
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David Amerland Author, Corporate Speaker & Analyst |
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Carrie Rose Co-founder and Creative Director Rise |
PAID SESSION
Google Display Ads
Best practices and real case stories in Google’s Display Network (including Videos)
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Francesca Maroncelli Web Marketing Specialist |
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Joe Martinez Director of Client Strategy, Clix Marketing |
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Roberto Pala CEO & Founder, Queryo |
SOCIAL MEDIA SESSION
Influencer Marketing
Strategies, tactics, business data and true effectiveness (pros and cons) of influencer marketing approaches.
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Brendan Kane Growth Strategist, Keynote Speaker & Author |
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Vincenzo Cosenza Head of Marketing, Buzzoole Italy |
13:00 – Lunch & Expo Hall Time
14:15 – Keynote Speaker: Machine Learning for SEOs/Marketers
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Britney Muller Senior SEO Scientist, Moz |
15:00 – Afternoon Session
SEO SESSION
Successful strategies & case studies
Real cases of companies that have achieved success and recognition thanks to their SEO and content creation strategy. The speakers will explain in detail their strategy, the operating methods and the results obtained
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Ivano Di Biasi Chairman, SMXL Milan |
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David Sottimano Digital Marketing Consultant specializing in Search |
PAID SESSION
Facebook Ads
Best practices and real case stories of stand alone Facebook Ads campaigns or successfully integrated with other networks
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Luca Mastella Growth Strategy Advisor |
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Enrico Marchetto Social Media Strategist, Noiza |
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Alessandro Frangioni Advertising Specialist, Web Marketing Strategist Roads |
SOCIAL MEDIA SESSION
Growth Hacking
Social media Growth Hacking tactics: case studies
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Luca Barboni Imprenditore, Public Speaker, Growth Hacker |
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Enrico Lugnan Growth Strategist, Problem Solver, Real-life Mr. Wolf |
16:15 – Refreshments & Expo Hall Time
16:30 – Evening Session
SEO SESSION
Voice Search Optimization
Strategie di ottimizzazione dei contenuti per la ricerca vocale. Il comportamento dell’utente, da quando può usare la voce ed il linguaggio naturale per interagire con la rete e i device, sta cambiando. Proprio per questo motivo il trend relativo alle ricerche vocali è in forte crescita.
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Alessio Pomaro SEO Manager, Head of Voice Technology Site by Site |
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Giovanni Sacheli Head of SEO & Partner Searcus Group |
PAID SESSION
Multiplatform
Cross-network campaign best practices and real case stories (reaching success thanks to the integration of different paid networks or promotional channels)
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Luca Mastella Growth Strategy Advisor |
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Enrico Ferretti Founder & CEO, Secret Key |
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Arianne Donoghue Associate Director – Digital Strategy Edit |
SOCIAL MEDIA SESSION
Best Practices
Valuable social media case studies from real-world brands
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Ryuichi Sakuma Co-founder, Web Agency Meta Line |
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Corrado Bertonazzi Fondatore, Suonarelabatteria.it |