Agenda SMXL Milan 2019

DAY 1
DAY 2


Simultaneous Translation
Italian – English
English – Italian

7 November 2019

08:00 – Registration
08:45 – Welcome Remarks
09:00 – Keynote Speaker: Graph of Things 

A look at how knowledge is increasingly becoming part of Search, and how knowledge features focusing upon entities are finding new ways into Search Results at Google

Bill Slawski Bill Slawski
Director of SEO Research
Go Fish Digital
10:00 – Morning Session

SEO SESSION

SEO for industries

Real cases of success, in various niches, using SEO strategies and content production optimized for search engines.

Andrea Santagata
Chief Innovation Officer
Gruppo Mondadori


Leonardo Saroni
Head of AdTech, Booking.com


Salvatore Russo
Chief Content Officer & Founder
&Love

PAID SESSION

Google Shopping Ads

Best practices and Real cases of e-commerce project on line promotion with shopping campaigns

Francesca Maroncelli
Web Marketing Specialist


Kirk Williams
International PPC Speaker
Owner of ZATO


Liam Wade
Head of PPC at Impression

SOCIAL MEDIA SESSION

Chatbots & Voice Automation

Using automation bots and voice-based platforms to improve customer service and marketing outreach.

Luciano Zambito
Messenger Marketing Expert


Francesco Tassi
Amministratore Delegato
Fortune.fm
11:15 – Refreshments & Expo Hall Time
11:45 – Midday Session

SEO SESSION

Link Building

Links are still the most influential ranking factor but you need to have a clear view of how they are interpreted by Google in various contexts. Link building works, but badly done links can also be harmful to the website

David Amerland David Amerland
Author, Corporate Speaker & Analyst


Carrie Rose
Co-founder and Creative Director
Rise

PAID SESSION

Google Display Ads

Best practices and real case stories in Google’s Display Network (including Videos)

Francesca Maroncelli
Web Marketing Specialist


Joe Martinez
Director of Client Strategy, Clix Marketing


Roberto Pala
CEO & Founder, Queryo

SOCIAL MEDIA SESSION

Influencer Marketing

Strategies, tactics, business data and true effectiveness (pros and cons) of influencer marketing approaches.

Brendan Kane
Growth Strategist, Keynote Speaker & Author


Vincenzo Cosenza
Head of Marketing, Buzzoole Italy
13:00 – Lunch & Expo Hall Time
14:15 – Keynote Speaker: Machine Learning for SEOs/Marketers
Britney Muller Britney Muller
Senior SEO Scientist, Moz
15:00 – Afternoon Session

SEO SESSION

Successful strategies & case studies

Real cases of companies that have achieved success and recognition thanks to their SEO and content creation strategy. The speakers will explain in detail their strategy, the operating methods and the results obtained

Ivano Di Biasi
Chairman, SMXL Milan


David Sottimano
Digital Marketing Consultant specializing in Search

PAID SESSION

Facebook Ads

Best practices and real case stories of stand alone Facebook Ads campaigns or successfully integrated with other networks

Luca Mastella
Growth Strategy Advisor


Enrico Marchetto
Social Media Strategist, Noiza


Alessandro Frangioni
Advertising Specialist, Web Marketing Strategist
Roads

SOCIAL MEDIA SESSION

Growth Hacking

Social media Growth Hacking tactics: case studies

Luca Barboni
Imprenditore, Public Speaker, Growth Hacker


Enrico Lugnan
Growth Strategist, Problem Solver, Real-life Mr. Wolf
16:15 – Refreshments & Expo Hall Time
16:30 – Evening Session

SEO SESSION

Voice Search Optimization

Strategie di ottimizzazione dei contenuti per la ricerca vocale. Il comportamento dell’utente, da quando può usare la voce ed il linguaggio naturale per interagire con la rete e i device, sta cambiando. Proprio per questo motivo il trend relativo alle ricerche vocali è in forte crescita.

Alessio Pomaro
SEO Manager, Head of Voice Technology
Site by Site


Giovanni Sacheli
Head of SEO & Partner
Searcus Group

PAID SESSION

Multiplatform

Cross-network campaign best practices and real case stories (reaching success thanks to the integration of different paid networks or promotional channels)

Luca Mastella
Growth Strategy Advisor


Enrico Ferretti
Founder & CEO, Secret Key


Arianne Donoghue
Associate Director – Digital Strategy
Edit

SOCIAL MEDIA SESSION

Best Practices

Valuable social media case studies from real-world brands

Ryuichi Sakuma
Co-founder, Web Agency Meta Line


Corrado Bertonazzi
Fondatore, Suonarelabatteria.it
17:30 – End of Day 2
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