Agenda SMXL Milan 2021 – Live Streaming

DAY 1
DAY 2

11 November 2021

09:00 – Login for virtual attendees – Registration, coffee and breakfast snack at the hub
09:20 – Chairman’s Welcome Remarks
09:30 – Keynote Speaker
Barry Schwartz
CEO
RustyBrick
10:00 – Parellel Session

SEO SESSION

How to build effective SEO teams from scratch

Victor Karpenko
CEO
SeoProfy

Wikipedia for SEO

Irina Serdyukovskaya
International SEO Consultant

PAID SESSION

Analytics

GA4 instructions for use
What is GA4 is and how is it completely different then Universal Analytics?

Lars Maat
Founder
Maatwerk Online

SOCIAL MEDIA SESSION

Costruire e rinnovare un business attorno ai social

Mario Moroni
Conduttore e imprenditore digitale

Social e videogame. Il futuro del business

  Simone Trimarchi
Esport Manager
Cookies Digital
11:00 – Break
11:15 – Parallel Session

SEO SESSION

How SEO can add £millions to your revenue – in under 40 slides!

Simon Schnieders
Founder & CEO
Blue Array SEO

Intent Match: come realizzare dei contenuti che fanno centro!

Elisa Contessotto
Digital Strategist
SEOZoom

PAID SESSION

Conversion Rate Optimization

L’ottimo è nemico del bene?
Modelli e processi di ottimizzazione efficaci ai tempi della sostenibilità totale

Marco Volpe
Consulente e formatore
marcovolpe.com

1 Second Strategy per E-commerce
Il neuromarketing è la disciplina che studia in modo scientifico come il cervello umano reagisce agli stimoli di marketing

Andrea Saletti
Web Marketing Manager & Neuromarketing Specialist

SOCIAL MEDIA SESSION

Social e real estate
Come utilizzare i social non solo per vendere case ma per farsi conoscere come consulente immobiliare

Gerardo Paterna
Consulente di comunicazione, imprenditore e blogger per l’immobiliare
Founder di Divulgare

Social e privacy

Stefano Fratepietro
Esperto in Cyber Security e CEO
Tesla Consulting
12:15 – Parallel Session

SEO SESSION

Why Localisation is Crucial in SEO

Veruska Anconitano
SEO and Localization Project Manager
Canva

Seo in Russia: discover Yandex and the largest digital market in Europe

Giulio Gargiullo
Formatore, Docente Consulente di Digital Marketing tra Luxury e Made in Italy

PAID SESSION

Automation

When automation in GAds is your friend (& when to avoid it)
In this session, Julia compares the different options to get to meaningful optimization recommendations and why it’s essential to carefully pick the automation levers that are right for you and your business to stay in control over your accounts (instead of blindly trusting Google).

Julia Riml
Head of PPC
Peak Ace AG

SOCIAL MEDIA SESSION

Psicologia e Social
Come reagiamo e perché reagiamo a certi stimoli social. Quali sono le dinamiche che scattano nella nostra testa

Paolo Borzacchiello
Scrittore, consulente e imprenditore italiano

Social e giornalismo

Fulvio Giuliani
Direttore del quotidiano, La Ragione
Linkedin Top Voice 2020
13:15 – Lunch
14:15 – Keynote Speaker
PPC KEYNOTE > What can we expect in PPC in 2022 (& beyond)

Fireside open Q&A with

Ginny Marvin
Ads Product Liaison
Google
Gianpaolo Lorusso
Chairman
SMXL Milan 2021
14:45 – Parallel Session

SEO SESSION

Semantic Search: How It Impacts Your SEO Results and Conversions

Marco Ronco
CO-Owner e SEO Specialist
Meta Line Digital Agency

I dati che fanno bene alla SEO: considerazioni per prendere decisioni migliori grazie a Google Analytics

Flavio Mazzanti
Head of Operationo
Studio Samo

PAID SESSION

Other Networks

Increasing LinkedIN Conversion Rates
LinkedIn Ads is known for having the best B2B audience targeting options, but it’s also known for having the highest cost-per-clicks out there

Andrea Cruz Lopez
Associate Director
KoMarketing

PPC & Online Advertising in Russia con Yandex
Scopri tutte le opportunità del mercato digitale russo (il più grande d’Europa), con una panoramica su Yandex PPC & ADV e le sue ultime novità.

Giulio Gargiullo
Formatore, Docente Consulente di Digital Marketing tra Luxury e Made in Italy

SOCIAL MEDIA SESSION

I social network come volano di unione
In un mondo che ci sembra divisivo possono realmente le aziende creare le community?

Luca La Mesa

Podcast e Social
Quando la voce diventa il motore della comunicazione

Niccolò Martin
Podcast producer e creative promo producer televisivo
15:45 -Break
16:00 – Parallel Session

SEO SESSION

Micro-dati e SEO: ti sfido ad anticipare i nuovi trend con il mio metodo!

Massimo Giacchino
Digital Strategy – Autore del metodo Design Marketing

Scraping & Using Entities For Topic Optimization

Dan Taylor
Technical SEO – Head of Research & Development
SALT.agency

PAID SESSION

Google Search Ads

The evolution of the Ad copy
Google Ads is rapidly evolving towards a setup and forget ad platform. In what we can trust their machine learning and what we have to monitor closely (at least until they will figure out how to automate it without killing performance).

Anu Adegbola
PPC Specialist
MindSwan

How to use Google innovations for better performances
Google Ads is rapidly evolving towards a setup and forget ad platform. In what we can trust their machine learning and what we have to monitor closely (at least until they will figure out how to automate it without killing performance).

Aaron Levy
Head of Paid Search
Tinuiti

SOCIAL MEDIA SESSION

Social Immigration
La possibilità di lavorare da ovunque grazie a social e strumenti digitali

Luigi De Seneen
Business Developer

Dirette ed interviste social
Come usare gli strumenti in modo funzionale a quello che vogliamo comunicare

Nicoletta Boldrini
Giornalista indipendente, founder e direttrice
Tech4Future
17:00 – Analisi dei trend per una strategia SEO multi-channel

SEO SESSION

  Riccardo Gaffuri
Head of SEO
Pro Web Consulting
Cerved Marketing Intelligence
17:30 – End of first conference day
Iscriviti

Ricevi aggiornamenti e promozioni speciali per iscriverti ad SMXL Milan 2021