Agenda SMXL Milan 2020 – Live Streaming

DAY 1
DAY 2


Traduzione Simultanea
Italiano – Inglese
Inglese – Italiano

11 November 2020

08:00 – Registration
09:00 – Welcome Remarks
09:05 – Keynote Speaker
Eric Enge
General Manager
Perficient Digital
10:00 – Morning Session

SEO SESSION

Strategic SEO

Gianluca Fiorelli
Strategic International Seo Senior Consultant


Aleyda Solis Aleyda Solis
International Seo Consultant
Orainti


PAID SESSION

Macro-trends in PPC

Paid search in a volatile & uncertain World

Anders Hjorth
Author-Amazon Marketing Report and Search Strategies Report


SOCIAL MEDIA SESSION

Case History



Extra Track

Earning editorial backlinks from Top Media Websites

11:15 – Break
11:45 – Midday Session

SEO SESSION

Technical SEO

Schema / structured data

Jono Alderson
Digital Strategist. Marketing Technologist. Full Stack Developer


The perfect snippet – how to create a snippet that gets better rankings and more clicks

Felix Beilharz
Leading Experts On Digital And Social Media Marketing

PAID SESSION

Google Search Ads

Ripensare la ricerca delle parole chiave

Luca Tagliaferro
Head Of Digital Marketing
Suada


Living in an AI & ML World

Miroslav Varga
Integrated Data Analyst
Escape D.O.O.

SOCIAL MEDIA SESSION

Instagram

Perchè un’azienda dovrebbe avere una community

Yari Brugnoni
Co-Fondatore
Ninjalitics
13:00 – Lunch
14:15 – Afternoon Keynote Speaker
15:00 – Afternoon Session

SEO SESSION

Keyword Research

Loren Baker
Founder Of Search Engine Journal


Javascript SEO

Martin Splitt
Webmasters Trends Analyst / Developer Advocate
Google


PAID SESSION

Tools & Automation

How to take back control when Google tries to automate everything?

Frederick Vallaeys
Ceo
Optmyzr


Man + Machine: How to Remain Relevant In An Automated World

Navah Hopkins
Director Of Paid Media At Hennessey Digital And International Speaker


SOCIAL MEDIA SESSION

Social Strategy e Podcast per le aziende

Sonia Santoro Lee
Digital Strategist & Head Of Social Media Marketing
StudioSamo




EXTRA TRACK

Structured Data

16:15 -Break
16:30 – Evening Session

SEO SESSION

Content Strategy

PAID SESSION

Other Networks

LinkedIn Ads: The Secret Weapon of the B2B Marketer

Aj Wilcox
Linkedin Ads Expert | Host Of The Linkedin Ads Show & Founder
B2linked.Com


New targeting frontiers with Microsoft Advertising

Francesca Romagnoli
Digital Manager & Performance Marketing
Microsoft

SOCIAL MEDIA SESSION

Tik Tok Ads

Alessandro Frangioni
Advertising Specialist, Web Marketing Strategist
Roads

LinkedIn

Leonardo Bellini
Digital Marketing & Social Business Advisor
17:30 – Follow-up end day 1
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