SMXL 2018 » Call for Themes
We’d like to know what you think is important and what we should address at SMXL to make this another memorable event for both speakers and participants.
There are many interesting topics we would like to address at SMXL, however we need to focus on a short list of relevant issues for the sake of our agenda.
We’d like to know YOUR point of view, what YOU think attendees are seeking and will make them more successful in their digital marketing efforts.
This is not a call for speakers - Do not pitch now!
This isn’t about what you would like to present at SMXL. We are asking you to review the outline of topics we propose and offer your contribution.
Topics for SMXL 2018
- Web Technology
Website configuration, server side tweaking and security have become an important part of technical SEO. Excellence in performance requires seamless integration between these two aspects. We are interested in presenting state of the art experience and technologies for web marketers seeking best practices and practical tips to bring their website download speeds under 500 ms.
2018 is the beginning of the mobile first era. Websites must be informative and easy to use, as the boundary between desktop and devices definitely disappears. Users consume content, shop, network and mange many aspects of their everyday life.
Semantic Search and Natural Language Understanding are the backbone of Natural Language Search. Mobile devices are the standard for most of our everyday activities and we talk to them more and more. This advanced aspect of search is growing fast; entities are replacing keywords.
- AI & Machine Learning
The new enabling “Intelligent” technologies allow search marketers to make faster, more reliable decisions with a high level of accuracy and confidence, based on intelligent insights. Artificial Intelligence is a new powerful means for search marketers to keep users engaged and optimize ROI. Machine learning and deep learning systems allow us to uncover intent-based insights, automate labour-intensive goals and offer a new level of personalisation to guide online visitors through the purchase funnel.
Search Engine Optimization efforts are built on the foundations of a unique mix of technical performance, web design, and on-site/off-site optimisation strategies. No longer a stand alone discipline, SEO resembles the individuals who implement and enforce strategies to deliver organic traffic, providing actionable advice to digital marketers and entrepreneurs alike in a never ending trial and error process with particular emphasis on mobile and voice search.
Sales fuel the online industry: there is a growing need to address Organic Placement and Search Engine Advertising for Ecommerce sites in order to balance the books. Algorithmic updates and increased Adwords complexity are a dangerous combination digital marketers need to understand and manage to survive and make a profit. Wide scale automated optimisation can make or break an initiative.
Search Engine Advertising is a strategic component of any online presence, generating a growing percentage of traffic to websites: online strategies must rely on SEA for a balanced, fail-safe, presence. SEA plays a vital role in the definition of long term strategies and offers reduced time to market that SEO cannot deliver at a fraction of the cost - particularly important to run small test campaigns as an input to the overall digital strategy.
- Social Media Marketing
Social Media is where the people are and where the discussions take place and where the brands need to be. A Digital Marketing Campaign is incomplete without a Social Media component.
- Usability & CRO
Usability and Conversion Optimization play a central and essential role in all this: our pro-active efforts to attract the best possible organic and paid traffic will have been in vain without the right usability and ease of use to ensure a seamless transition from the landing page to checkout.
- Content Creation
Content is at the heart of any strategy: be it audio, video, or traditional text, digital marketers face a growing challenge to capture the attention of mobile and desktop users in a matter of seconds: how has the mobile revolution influenced our habits? Which strategies offer the best results? How should different media channels be combined?