Agenda SMXL Milan 2021 – Live Streaming
11 November 2021
09:00 – Login for virtual attendees – Registration, coffee and breakfast snack at the hub
09:20 – Chairman’s Welcome Remarks
09:30 – Keynote Speaker
 |
Barry Schwartz CEO RustyBrick |
10:00 – Parellel Session
SEO SESSION
How to build effective SEO teams from scratch
 |
Victor Karpenko CEO SeoProfy |
Wikipedia for SEO
 |
Irina Serdyukovskaya International SEO Consultant |
PAID SESSION
Analytics
GA4 instructions for use
What is GA4 is and how is it completely different then Universal Analytics?
 |
Lars Maat Founder Maatwerk Online |
SOCIAL MEDIA SESSION
Costruire e rinnovare un business attorno ai social
 |
Mario Moroni Conduttore e imprenditore digitale |
Social e videogame. Il futuro del business
 |
Simone Trimarchi Esport Manager Cookies Digital |
11:00 – Break
11:15 – Parallel Session
SEO SESSION
How SEO can add £millions to your revenue – in under 40 slides!
 |
Simon Schnieders Founder & CEO Blue Array SEO |
Intent Match: come realizzare dei contenuti che fanno centro!
 |
Elisa Contessotto Digital Strategist SEOZoom |
PAID SESSION
Conversion Rate Optimization
L’ottimo è nemico del bene?
Modelli e processi di ottimizzazione efficaci ai tempi della sostenibilità totale
 |
Marco Volpe Consulente e formatore marcovolpe.com |
1 Second Strategy per E-commerce
Il neuromarketing è la disciplina che studia in modo scientifico come il cervello umano reagisce agli stimoli di marketing
 |
Andrea Saletti Web Marketing Manager & Neuromarketing Specialist |
SOCIAL MEDIA SESSION
Social e real estate
Come utilizzare i social non solo per vendere case ma per farsi conoscere come consulente immobiliare
 |
Gerardo Paterna Consulente di comunicazione, imprenditore e blogger per l’immobiliare Founder di Divulgare |
Social e privacy
 |
Stefano Fratepietro Esperto in Cyber Security e CEO Tesla Consulting |
12:15 – Parallel Session
SEO SESSION
Why Localisation is Crucial in SEO
 |
Veruska Anconitano SEO and Localization Project Manager Canva |
Seo in Russia: discover Yandex and the largest digital market in Europe
 |
Giulio Gargiullo Formatore, Docente Consulente di Digital Marketing tra Luxury e Made in Italy |
PAID SESSION
Automation
When automation in GAds is your friend (& when to avoid it)
In this session, Julia compares the different options to get to meaningful optimization recommendations and why it’s essential to carefully pick the automation levers that are right for you and your business to stay in control over your accounts (instead of blindly trusting Google).
 |
Julia Riml Head of PPC Peak Ace AG |
SOCIAL MEDIA SESSION
Psicologia e Social
Come reagiamo e perché reagiamo a certi stimoli social. Quali sono le dinamiche che scattano nella nostra testa
 |
Paolo Borzacchiello Scrittore, consulente e imprenditore italiano |
Social e giornalismo
 |
Fulvio Giuliani Direttore del quotidiano, La Ragione Linkedin Top Voice 2020 |
13:15 – Lunch
14:15 – Keynote Speaker
PPC KEYNOTE > What can we expect in PPC in 2022 (& beyond)
Fireside open Q&A with
 |
Ginny Marvin Ads Product Liaison |
 |
Gianpaolo Lorusso Chairman SMXL Milan 2021 |
14:45 – Parallel Session
SEO SESSION
Semantic Search: How It Impacts Your SEO Results and Conversions
 |
Marco Ronco CO-Owner e SEO Specialist Meta Line Digital Agency |
I dati che fanno bene alla SEO: considerazioni per prendere decisioni migliori grazie a Google Analytics
 |
Flavio Mazzanti Head of Operationo Studio Samo |
PAID SESSION
Other Networks
Increasing LinkedIN Conversion Rates
LinkedIn Ads is known for having the best B2B audience targeting options, but it’s also known for having the highest cost-per-clicks out there
 |
Andrea Cruz Lopez Associate Director KoMarketing |
PPC & Online Advertising in Russia con Yandex
Scopri tutte le opportunità del mercato digitale russo (il più grande d’Europa), con una panoramica su Yandex PPC & ADV e le sue ultime novità.
|
Giulio Gargiullo Formatore, Docente Consulente di Digital Marketing tra Luxury e Made in Italy |
SOCIAL MEDIA SESSION
I social network come volano di unione
In un mondo che ci sembra divisivo possono realmente le aziende creare le community?
 |
Luca La Mesa |
Podcast e Social
Quando la voce diventa il motore della comunicazione
 |
Niccolò Martin Podcast producer e creative promo producer televisivo |
15:45 -Break
16:00 – Parallel Session
SEO SESSION
Micro-dati e SEO: ti sfido ad anticipare i nuovi trend con il mio metodo!
 |
Massimo Giacchino Digital Strategy – Autore del metodo Design Marketing |
Scraping & Using Entities For Topic Optimization
 |
Dan Taylor Technical SEO – Head of Research & Development SALT.agency |
PAID SESSION
Google Search Ads
The evolution of the Ad copy
Google Ads is rapidly evolving towards a setup and forget ad platform. In what we can trust their machine learning and what we have to monitor closely (at least until they will figure out how to automate it without killing performance).
 |
Anu Adegbola PPC Specialist MindSwan |
How to use Google innovations for better performances
Google Ads is rapidly evolving towards a setup and forget ad platform. In what we can trust their machine learning and what we have to monitor closely (at least until they will figure out how to automate it without killing performance).
 |
Aaron Levy Head of Paid Search Tinuiti |
SOCIAL MEDIA SESSION
Social Immigration
La possibilità di lavorare da ovunque grazie a social e strumenti digitali
 |
Luigi De Seneen Business Developer |
Dirette ed interviste social
Come usare gli strumenti in modo funzionale a quello che vogliamo comunicare
 |
Nicoletta Boldrini Giornalista indipendente, founder e direttrice Tech4Future |
17:00 – Analisi dei trend per una strategia SEO multi-channel
SEO SESSION
 |
Riccardo Gaffuri Head of SEO Pro Web Consulting Cerved Marketing Intelligence |