Agenda SMXL Milan 2020 – Live Streaming
12 November 2020
08:00 – Registration
09:00 – Morning Keynote
09:05 – Keynote Speaker
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Barry Adams Founder Polemic Digital |
10:00 – Morning Session
SEO SESSION
SEO for Job Posting
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Marco Bonomo SEO Specialist MediaCom Londra |
SEO for industries
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Simone Rinzivillo Ceo & Co-Founder Archetipo |
PAID SESSION
Ecommerce Promotion
Smart Shopping: tips and tricks
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Massimiliano Contessotto Consulente e Docente Google Ads |
Marketing automation a 360°: Trasforma il tuo e-commerce in un (piccolo) Amazon
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Fabio Sutto Co-Founder e Digital Strategist Omniaweb Italia |
SOCIAL MEDIA SESSION
Growth Post-Lockdown: Come promuovere la propria attività in periodi di incertezza
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10:00 Luigi Chiacchio Digital Strategist & Growth Hacker |
Le strategie più efficaci per creare una community sui social
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10:40 Luca La Mesa Presidente Procter&Gamble Alumni Italia |
11:15 – Break
11:45 – Midday Session
SEO SESSION
Link Building
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11:45 Judith Lewis Founder Decabbit Consultancy |
SEO and Content Marketing recommendations in the age of Google BERT
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12:25 Marcus Tober Founder & CIO, Searchmetrics |
PAID SESSION
Google Display Ads
Come trovare, ingaggiare e convertire la domanda latente con Google Ads
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Simone Dassereto Growth Lead Webprofits |
Discovery Campaigns: le campagne Google Ads per le tue nuove opportunità di business
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Jessica Marcon Digital Advertising Specialist TSW |
SOCIAL MEDIA SESSION
Pinterest SEO: l’unico social ancora in grado di portare traffico organico al tuo sito web
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11:45 Sonia Santoro Lee Digital Strategist & Head Of Social Media Marketing Studio Samo |
Solving the Social Dilemma: usare gli algoritmi social senza farsi usare
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12:30 Luca Barboni Founder & Vp Of Growth 247x |
13:00 – Lunch
14:15 – Keynote Speaker
The $100M Facebook Ads Strategy Built On 4 Simple Words
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Depesh Mandalia Ceo Sm Commerce And Zasr Digital |
15:00 – Afternoon Session
SEO SESSION
A real case study about a Google Medic update recovery.
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Daniel Duris Lead Consultant Basta Digital |
Successful strategies & case studies
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Rand Fishkin Founder Sparktoro |
PAID SESSION
Facebook Ads
Facebook Power5 tra mito e realtà
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Michael Vittori Facebook e Google Ads Specialist | Web Marketing Strategist |
Eternal Testing: The Key to Facebook Ads Success
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Amy Bishop Results-Driven Marketing Consultant | International Paid Search and Paid Social Speaker |
SOCIAL MEDIA SESSION
Data-driven Social Media Marketing. Come farsi guidare dai dati per creare una strategia (anche creativa) vincente
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15:00 Matteo Pogliani Partner & Digital Strategist Open-Box |
Content Marketing in contesti complessi: un approccio strategico per B2B e PMI
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15:40 Giorgio Soffiato Amministratore Delegato, Marketing Arena |
16:15 – Break
16:30 – Evening Session
SEO SESSION
The SEO of tomorrow
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Alessio Pomaro Seo Manager, Head Of Voice Technology, Voice User Interface (Vui) Designer Site By Site |
Importance of entities
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Jamie Alberico Technical Seo Not A Robot |
PAID SESSION
Multiplatform
Campagne omnicanale e drive to store per il retail
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Valentina Tiengo Head Of Digital Advertising Studio Cappello |
Microsoft Ads, LinkedIn Ads, + Pinterest Ads. Will those three platforms work?”
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Lisa Raehsler Sem / Ppc Strategy Consultant, Columnist Big Click Co. |
SOCIAL MEDIA SESSION
Facebook Ads
Raccontare un brand ed i suoi prodotti sfruttando il pixel, le sue microconversioni e le finestre temporali.
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16:40 Paolino Virciglio Head Of Social Advertising Studio Samo |