Agenda SMXL Milan 2020 – Live Streaming

DAY 1
DAY 2

12 November 2020

08:00 – Registration
09:00 – Morning Keynote
09:05 – Keynote Speaker
Barry Adams
Founder
Polemic Digital
10:00 – Morning Session

SEO SESSION

SEO for Job Posting

Marco Bonomo
SEO Specialist
MediaCom Londra

SEO for industries

Simone Rinzivillo
Ceo & Co-Founder
Archetipo

PAID SESSION

Ecommerce Promotion

Smart Shopping: tips and tricks

Massimiliano Contessotto
Consulente e Docente Google Ads


Marketing automation a 360°: Trasforma il tuo e-commerce in un (piccolo) Amazon

Fabio Sutto
Co-Founder e Digital Strategist
Omniaweb Italia

SOCIAL MEDIA SESSION

Growth Post-Lockdown: Come promuovere la propria attività in periodi di incertezza
10:00
Luigi Chiacchio
Digital Strategist & Growth Hacker


Le strategie più efficaci per creare una community sui social
10:40
Luca La Mesa
Presidente
Procter&Gamble Alumni Italia
11:15 – Break
11:45 – Midday Session

SEO SESSION

Link Building

Judith Lewis
Founder
Decabbit Consultancy

PAID SESSION

Google Display Ads

Come trovare, ingaggiare e convertire la domanda latente con Google Ads

Simone Dassereto
Growth Lead
Webprofits


Discovery Campaigns: le campagne Google Ads per le tue nuove opportunità di business

Jessica Marcon
Digital Advertising Specialist
TSW

SOCIAL MEDIA SESSION

Content Marketing in contesti complessi: un approccio strategico per B2B e PMI
11:45
Giorgio Soffiato

Amministratore Delegato
Marketing Arena
Solving the Social Dilemma: usare gli algoritmi social senza farsi usare
12:30
Luca Barboni

Founder & Vp Of Growth
247x
13:00 – Lunch
14:15 – Keynote Speaker
The $100M Facebook Ads Strategy Built On 4 Simple Words
Depesh Mandalia
Ceo
Sm Commerce And Zasr Digital
15:00 – Afternoon Session

SEO SESSION

Successful strategies & case studies

Rand Fishkin
Founder
Sparktoro

PAID SESSION

Facebook Ads

Facebook Power5 tra mito e realtà

Michael Vittori
Facebook e Google Ads Specialist | Web Marketing Strategist


Eternal Testing: The Key to Facebook Ads Success

Amy Bishop
Results-Driven Marketing Consultant | International Paid Search and Paid Social Speaker

SOCIAL MEDIA SESSION

Data-driven Social Media Marketing. Come farsi guidare dai dati per creare una strategia (anche creativa) vincente
15:00
Matteo Pogliani

Partner & Digital Strategist
Open-Box
Finché c’è amore c’è (speranza) marketing
15:40
Massimo Giacchino

Digital Strategy – Autore del metodo Design Marketing
16:15 – Break
16:30 – Evening Session

SEO SESSION

The SEO of tomorrow

Alessio Pomaro
Seo Manager, Head Of Voice Technology, Voice User Interface (Vui) Designer
Site By Site

Importance of entities

Jamie Alberico
Technical Seo
Not A Robot

PAID SESSION

Multiplatform

Campagne omnicanale e drive to store per il retail

Valentina Tiengo
Head Of Digital Advertising
Studio Cappello


Common Mistakes in PPC in 2020

Lisa Raehsler
Sem / Ppc Strategy Consultant, Columnist
Big Click Co.

SOCIAL MEDIA SESSION

Facebook Ads

Raccontare un brand ed i suoi prodotti sfruttando il pixel, le sue microconversioni e le finestre temporali.
16:40
Paolino Virciglio

Head Of Social Advertising
Studio Samo
17:30 – End of Day 2
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