Agenda SMXL Milan 2020 – Live Streaming
11 November 2020
08:00 – Registration
09:00 – Welcome Remarks
09:05 – SEO Keynote Speaker
 |
Eric Enge General Manager Perficient Digital |
10:00 – Morning Session
SEO SESSION
Strategic SEO
 |
Gianluca Fiorelli Strategic International Seo Senior Consultant |
 |
Aleyda Solis International Seo Consultant Orainti |
PAID SESSION
Macro-trends in PPC
Paid search in a volatile & uncertain World
 |
Anders Hjorth Author-Amazon Marketing Report and Search Strategies Report |
Performance Marketing: costruire strategie efficaci di lead generation ed e-commerce boost
 |
Marta Valenti Performance Marketing Manager t.bd think by diennea |
SOCIAL MEDIA SESSION
Perché un’azienda dovrebbe avere una community
 |
10:00 Yari Brugnoni Co-Fondatore, Ninjalitics |
Community e Social Network: qual è il reale valore di business che può generare una community (Case History)
 |
10:40 Alex Ballato Co-Founder & CEO Hellodì |
11:15 – Break
11:45 – Midday Session
SEO SESSION
Technical SEO
Schema / structured data
 |
Jono Alderson Digital Strategist. Marketing Technologist. Full Stack Developer |
The perfect snippet – how to create a snippet that gets better rankings and more clicks
 |
Felix Beilharz Leading Experts On Digital And Social Media Marketing |
PAID SESSION
Google Search Ads
Ripensare la ricerca delle parole chiave
 |
Luca Tagliaferro Senior SEO Manager |
Living in an AI & ML World
 |
Miroslav Varga Integrated Data Analyst Escape D.O.O. |
SOCIAL MEDIA SESSION
Come misurare l’efficacia di un programma di social media employee advocacy
 |
11:45 Leonardo Bellini Digital Marketing & Social Business Advisor |
Successful strategies & case studies
 |
12:30 Rand Fishkin Founder Sparktoro |
13:00 – Lunch
13:50 – Keynote Speaker
The age of conversational interaction
 |
Francesco Magagnino Senior Manager, Accenture Interactive |
14:15 – Keynote Speaker
Recent PPC Trends and what to expect for 2021
Covid-19 has changed how searchers are interacting with paid search ads, which in turn affects how we manage accounts. We’ll look through those changing trends as well as how Google’s recent changes have impacted PPC analysis and management. Lastly, we’ll look into the biggest upcoming trends of the new year so you know where to spend your time and energy in perfecting your PPC accounts.
 |
Brad Geddes Official Google Ads Seminar Leader Co-Founder, Adalysis |
15:00 – Afternoon Session
SEO SESSION
Keyword Research
 |
Ivano Di Biasi SEO Specialist e SEO Tools Developer SeoZoom |
Javascript SEO
 |
Martin Splitt Webmasters Trends Analyst / Developer Advocate |
PAID SESSION
Tools & Automation
How to take back control when Google tries to automate everything?
 |
Frederick Vallaeys Ceo Optmyzr |
Man + Machine: How to Remain Relevant In An Automated World
 |
Navah Hopkins Director Of Paid Media At Hennessey Digital And International Speaker |
SOCIAL MEDIA SESSION
Finchè c’è amore c’è (speranza) marketing
 |
15:00 Massimo Giacchino Digital Strategy – Autore del metodo Design Marketing |
Come sfruttare i podcast per far crescere il tuo brand
 |
15:40 Giorgio Minguzzi Consulente Marketing Merita Biz |
16:15 -Break
16:30 – Evening Session
SEO SESSION
How to design a gamification content to increase engagement and upselling
 |
Ricardo Tayar CEO and co-founder Flat 101 |
How to reuse content when developing a content strategy
 |
Ashley Segura VP of Operations Search & Social Marketing TopHatRank.com LLC |
PAID SESSION
LinkedIn Ads: The Secret Weapon of the B2B Marketer
 |
Aj Wilcox Linkedin Ads Expert | Host Of The Linkedin Ads Show & Founder B2linked.Com |
New targeting frontiers with Microsoft Audience Network
 |
Francesca Romagnoli Sr Account Director Global Strategic Sales IT Microsoft |
SOCIAL MEDIA SESSION
TikTok Ads: una nuova opportunità per brand e e-commerce
 |
16:30 Alessandro Frangioni Advertising Specialist, Web Marketing Strategist Roads |
Come si costruisce una strategia social per la GenZ
 |
17:10 Francesco Marinelli Editor in Chief ScuolaZoo |