14:15 – Keynote Speaker
Recent PPC Trends and what to expect for 2021
Covid-19 has changed how searchers are interacting with paid search ads, which in turn affects how we manage accounts. We’ll look through those changing trends as well as how Google’s recent changes have impacted PPC analysis and management. Lastly, we’ll look into the biggest upcoming trends of the new year so you know where to spend your time and energy in perfecting your PPC accounts.