Agenda SMXL Milan 2020 – Live Streaming

DAY 1
DAY 2

11 November 2020

08:00 – Registration
09:00 – Welcome Remarks
09:05 – SEO Keynote Speaker
Eric Enge
General Manager
Perficient Digital
10:00 – Morning Session

SEO SESSION

Strategic SEO

Gianluca Fiorelli
Strategic International Seo Senior Consultant


Aleyda Solis Aleyda Solis
International Seo Consultant
Orainti


PAID SESSION

Macro-trends in PPC

Paid search in a volatile & uncertain World

Anders Hjorth
Author-Amazon Marketing Report and Search Strategies Report


Performance Marketing: costruire strategie efficaci di lead generation ed e-commerce boost

Marta Valenti
Performance Marketing Manager
t.bd think by diennea

SOCIAL MEDIA SESSION

Perché un’azienda dovrebbe avere una community
10:00
Yari Brugnoni
Co-Fondatore, Ninjalitics
Community e Social Network: qual è il reale valore di business che può generare una community (Case History)
10:40
Alex Ballato
Co-Founder & CEO
Hellodì


11:15 – Break
11:45 – Midday Session

SEO SESSION

Technical SEO

Schema / structured data

Jono Alderson
Digital Strategist. Marketing Technologist. Full Stack Developer


The perfect snippet – how to create a snippet that gets better rankings and more clicks

Felix Beilharz
Leading Experts On Digital And Social Media Marketing

PAID SESSION

Google Search Ads

Ripensare la ricerca delle parole chiave

Luca Tagliaferro
Senior SEO Manager


Living in an AI & ML World

Miroslav Varga
Integrated Data Analyst
Escape D.O.O.

SOCIAL MEDIA SESSION

Come misurare l’efficacia di un programma di social media employee advocacy
11:45
Leonardo Bellini
Digital Marketing & Social Business Advisor
Successful strategies & case studies
12:30
Rand Fishkin
Founder
Sparktoro
13:00 – Lunch
13:50 – Keynote Speaker
The age of conversational interaction
Francesco Magagnino
Senior Manager, Accenture Interactive
14:15 – Keynote Speaker
Recent PPC Trends and what to expect for 2021

Covid-19 has changed how searchers are interacting with paid search ads, which in turn affects how we manage accounts. We’ll look through those changing trends as well as how Google’s recent changes have impacted PPC analysis and management. Lastly, we’ll look into the biggest upcoming trends of the new year so you know where to spend your time and energy in perfecting your PPC accounts.

Brad Geddes
Official Google Ads Seminar Leader
Co-Founder,
Adalysis
15:00 – Afternoon Session

SEO SESSION

Keyword Research

Ivano Di Biasi
SEO Specialist e SEO Tools Developer
SeoZoom


Javascript SEO

Martin Splitt
Webmasters Trends Analyst / Developer Advocate
Google


PAID SESSION

Tools & Automation

How to take back control when Google tries to automate everything?

Frederick Vallaeys
Ceo
Optmyzr


Man + Machine: How to Remain Relevant In An Automated World

Navah Hopkins
Director Of Paid Media At Hennessey Digital And International Speaker


SOCIAL MEDIA SESSION

Finchè c’è amore c’è (speranza) marketing
15:00
Massimo Giacchino
Digital Strategy – Autore del metodo Design Marketing
Come sfruttare i podcast per far crescere il tuo brand
15:40
Giorgio Minguzzi
Consulente Marketing
Merita Biz


16:15 -Break
16:30 – Evening Session

SEO SESSION

How to design a gamification content to increase engagement and upselling
Ricardo Tayar
CEO and co-founder
Flat 101
How to reuse content when developing a content strategy
Ashley Segura
VP of Operations Search & Social Marketing
TopHatRank.com LLC

PAID SESSION

LinkedIn Ads: The Secret Weapon of the B2B Marketer
Aj Wilcox
Linkedin Ads Expert | Host Of The Linkedin Ads Show & Founder
B2linked.Com


New targeting frontiers with Microsoft Audience Network
Francesca Romagnoli
Sr Account Director Global Strategic Sales IT
Microsoft

SOCIAL MEDIA SESSION

TikTok Ads: una nuova opportunità per brand e e-commerce
16:30
Alessandro Frangioni
Advertising Specialist, Web Marketing Strategist
Roads
Come si costruisce una strategia social per la GenZ
17:10
Francesco Marinelli
Editor in Chief
ScuolaZoo
17:30 – Follow-up end day 1
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