1° Day, 14 November 2017


08:00

Breakfast & Registration

09:00

Welcome Remarks & Keynote Speaker

Professional marketing keynote speaker
Co-founder of BuyerLegends
10:15

Refreshments & Expo Hall Time

10:45

Morning Sessions

Techical SEO Today

How important is technical SEO today? What should you be doing to future proof your website? How much and where should you invest in SEO? How should you manage your SEO ona day-by-day basis?

Persuasion Psychology

CRO is nothing without a good knowledge of the basics of persuasion principles. Here you will see case histories and suggestions on how to maximize the power of persuasion in your online projects.

Techical SEO Today

How important is technical SEO today? What should you be doing to future proof your website? How much and where should you invest in SEO? How should you manage your SEO ona day-by-day basis?

Persuasion Psychology

CRO is nothing without a good knowledge of the basics of persuasion principles. Here you will see case histories and suggestions on how to maximize the power of persuasion in your online projects.

11:50

Room Change

12:00

Mid Day Sessions

Structured Data & Semantics - How are they Changing Search?

Structured Data is still in it's infancy with many SEOs practising the profession of the data scientist. Most lack an indepth understanding and the far reaching implecations. Hos is structured data modifying the organic search landscape? How can you put structured data to use and which are the benefits in investing on structured data? Is it only about snippets?

Small Businesses CRO

Conversion Rate Optimization is often considered something only big companies can afford. Actually is possible to use some low cost tools and workarounds to fit it to SMB too.

Structured Data & Semantics - How are they Changing Search?

Structured Data is still in it's infancy with many SEOs practising the profession of the data scientist. Most lack an indepth understanding and the far reaching implecations. Hos is structured data modifying the organic search landscape? How can you put structured data to use and which are the benefits in investing on structured data? Is it only about snippets?

Small Businesses CRO

Conversion Rate Optimization is often considered something only big companies can afford. Actually is possible to use some low cost tools and workarounds to fit it to SMB too.

13:00

Lunch & Expo Hall Time

14:15

Master Class: Anatomy of a Landing Page

Professional marketing keynote speaker
Co-founder of BuyerLegends
SEO, Online Marketing, and Digital Publisher
Fazillion
15:30

Refreshments & Expo Hall Time

16:00

Afternoon Sessions

Search for Ecommerce, Franchising Brands and Distributed Organizations

Search for Ecommerce demands special special attention to satisfy the expectations of shoppers and needs for optimal indexing by the search engines - Learn how you can satisfy both

CRO Tips

Set your company to Conversion Rate Optimization ready.

Search for Ecommerce, Franchising Brands and Distributed Organizations

Search for Ecommerce demands special special attention to satisfy the expectations of shoppers and needs for optimal indexing by the search engines - Learn how you can satisfy both

CRO Tips

Set your company to Conversion Rate Optimization ready.

17:15

IT Search Awards

18:15

Closing

20:00

After Dark

2° Day, 15 November 2017


08:00

Breakfast & Registration

09:00

Welcome Remarks & Keynote Speaker

Wizard
Moz
10:00

Morning Sessions

The Dark Side of Digital Marketing

Ethics, Best Practices, Guidelines and Terms of Service are the baseling of all our strategies... more often than not increased competition, complexity of management and increase in costs push unscrupulous marketers to adopt questionable tactics to prevail - Learn from the expereince or the experts what goes on behind the scenes

CRO Tools

Learn how to use the main CRO tools on the market directly from the representatives of some of the most renowned companies developing them

The Dark Side of Digital Marketing

Ethics, Best Practices, Guidelines and Terms of Service are the baseling of all our strategies... more often than not increased competition, complexity of management and increase in costs push unscrupulous marketers to adopt questionable tactics to prevail - Learn from the expereince or the experts what goes on behind the scenes

CRO Tools

Learn how to use the main CRO tools on the market directly from the representatives of some of the most renowned companies developing them

11:15

Refreshments & Expo Hall Time

11:45

Mid Day Sessions

SEO in a Mobile First World

Design, development and optimisation must be driven by the mobile first mantra - our world is mobile. How does mobile differ from Desktop and what should you do to keep your website up-to-date and current on mobile devices?

Measuring UX

User Experience evaluation is mainly based on qualitative analysis, but actually is possible to measure it with some smart quantitative metrics. Here you will learn how simply you can do it.

SEO in a Mobile First World

Design, development and optimisation must be driven by the mobile first mantra - our world is mobile. How does mobile differ from Desktop and what should you do to keep your website up-to-date and current on mobile devices?

Measuring UX

User Experience evaluation is mainly based on qualitative analysis, but actually is possible to measure it with some smart quantitative metrics. Here you will learn how simply you can do it.

13:00

Lunch & Expo Hall Time

14:15

Master Class

International SEO Consultant
Orainti
CEO
Top Rank Marketing
15:30

Refreshments & Expo Hall Time

16:00

Afternoon Sessions

Content Related Strategies for Search

Content is king in a storytelling web - Strategies to identify new opportunities to develop content based on business intelligence, competitive research and historical perfomance. Learn how to create content based on query intent

Neuromarketing & Surroundings

Looking at users behavioral patterns you will learn a lot of things on how we take decisions. Looking at how our brain works you will learn a lot on how to set your web projects.

Content Related Strategies for Search

Content is king in a storytelling web - Strategies to identify new opportunities to develop content based on business intelligence, competitive research and historical perfomance. Learn how to create content based on query intent

Neuromarketing & Surroundings

Looking at users behavioral patterns you will learn a lot of things on how we take decisions. Looking at how our brain works you will learn a lot on how to set your web projects.

17:00

Round Table & Conclusions


Fiera Milano Media reserves the right to make any changes it deems necessary to this program. We will make commercially reasonable efforts to retain speakers and their presentation topics. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.