Agenda SMXL Milan 2017

1° Giornata, 14 novembre 2017


08:00

Breakfast & Registration

09:00

Welcome Remarks & Keynote Speaker


How to Make Amazon’s “Four Pillars” of Success Work For You

In 1994 Jeff Bezos boldly announced that Amazon.com would become “earth’s most customer-centric company” by focusing on four basic themes: Customer Centricity, Continuous Optimization, Creating a Culture of Innovation, and promoting Corporate Agility. By 2017 Amazon captured 43% of ALL retail sales in the US and had the 4th highest market value of any company on the planet. In this entertaining and informative talk, we will show you how to take the “Four Pillars of Amazon’s Success” and make them all your own.

Amazon’s four pillars of success are:

  • customer centricity
  • continuous optimization
  • a culture of innovation
  • corporate agility

Online Marketing Pioneer & Best-Selling Author
Eisenberg LLC
10:00

Refreshments & Expo Hall Time

10:30

Morning Sessions

Search

Technical SEO Today

How important is technical SEO today? What should you be doing to future proof your website? How much and where should you invest in SEO? How should you manage your SEO ona day-by-day basis?

SEO, Online Marketing, and Digital Publisher
Fazillion
Scientist - Marketer - Geek
Distilled
SEO & Content Architect
Moz
SEO CRO & Data Insights. MD
theMediaFlow

Advertising

Usability Best Practices

An amazing amount of Data is available to marketers today: Google Analytics, Facebook AdWords, YouTube, Bing Advertising, Attribution modelling tools, etc. It's easy to "get lost" in this big data. Learn how Data Storytelling & Data Visualization unlock valuable insights to make decisions and plan strategies

Founder
IM Evolution
CEO & Founder
Flat 101
Professionista SEO, UX e CRO
iProspect
President
Neurexplore

Social Media

Measuring Social Media Performance

Social Media is a big part of the web today. Marketers are increasing their expenditure, management requires a return on investment. How can we measure it? Which tools should we be using?

Uomo di Marketing, creativo e con le mani sporche di codice
Smarmellare
Analytics Advocate
Google
Social Media Strategist
Digital Strategist
IsayGroup

Analytics (eMetrics)

Analytics Hacks

Tips and suggestions on how to use Google Analytics and other javascript based data measurement platforms at their maximum potential

Imaginars
Enterprise Campaign Manager
97th Floor
Imprenditore, marketing analytics specialist
Onmarketing.me

CRO (eMetrics)

CRO Tools

Learn how to use the main CRO tools on the market directly from the representatives of some of the most renowned companies developing them

Founder, Analyst & CRO
Analytics Boosters
Head of Product
VWO
CEO & Founder
Omniconvert
11:45

Refreshments & Expo Hall Time

12:00

Mid Day Sessions

Search

Structured Data & Semantics - How are they Changing Search?

Structured Data is still in it's infancy with many SEOs practising the profession of the data scientist. Most lack an indepth understanding and the far reaching implecations. Hos is structured data modifying the organic search landscape? How can you put structured data to use and which are the benefits in investing on structured data? Is it only about snippets?

Search Marketing Consultant
CoFounder
Schema App
Developer advocate at Google
Adecco
Socio fondatore
WordLift

Advertising

Ecommerce - Machine learning, AI and predictive analytics

The increasing complexity of the digital landscape on one side and huge business expectations on the other side are the driving force of change in e-commerce. Fueled by tons of data, machine learning and artificial intelligence are slowly becoming the norm. But algorithms themselves won't be able to change the companies and deliver success. Entire companies need to change as well. How to embrace this change? Where do we start and what should we expect? Which are the organizational needs? This session will examine data-driven digital marketing frameworks, insights and case studies from clients and finish up with a stack of tools and takeaways you can use to produce some quick wins.

Web stores and enterprises build, manage, market and optimize websites for top performances
SEO Samba
PPC Machine learning Advisor
Whoopapp.com
CEO and Co-founder of
Red Orbit
EMEA Associate Product Marketing Manager
Salesforce for Advertising

Social Media

Information Design for Social Media

"Pics or it didn't happen" has been one of the latest buzz words (or buzz sentences) that migrated from the Internet to society. Marketers and Communicators must use effective means to win the attention of people in order to get messages accross effectively in a fraction of a second on Sicial Media Platforms

CEO
Human Level Communications
Team Lead - Global Content & Information Design projects
Statista Global
Consulente e formatore di web & social media marketing
leoprati.com
Global Marketing Executive, Keynote Speaker & Writer
Head of Content Marketing Advisory Services at NewsCred

Analytics (eMetrics)

Tag Manager & PRO Tools

Data management possibilities offered by Tag Manager and other professional tools.

Partner
In Risalto
Co-founder
Bytek Marketing
Bytek Marketing

CRO (eMetrics)

Small Businesses CRO

Conversion Rate Optimization is often considered something only big companies can afford. Actually is possible to use some low cost tools and workarounds to fit it to SMB too.

Head of Seo
Triboo Digitale
Chief Consultant
Binary Bear
Web Marketer & Digital Strategist
Secret Key
13:15

Lunch & Expo Hall Time

14:15

Master Class: Anatomy of a Landing Page

Online Marketing Pioneer & Best-Selling Author
Eisenberg LLC
SEO, Online Marketing, and Digital Publisher
Fazillion
Founder and Managing Director
iPullRank
15:45

Refreshments & Expo Hall Time

16:00

Afternoon Sessions

Search

Search for Ecommerce, Franchising Brands and Distributed Organizations

Search for Ecommerce demands special special attention to satisfy the expectations of shoppers and needs for optimal indexing by the search engines - Learn how you can satisfy both

CMO
Edita
Web stores and enterprises build, manage, market and optimize websites for top performances
SEO Samba
SEO manager - luxury fashion online retail
Head of Marketing
Shopify Plus

Advertising

Digital Advertising Management

An amazing amount of Data is available to marketers today: Google Analytics, Facebook AdWords, YouTube, Bing Advertising, Attribution modelling tools, etc. It's easy to "get lost" in this big data. Learn how Data Storytelling & Data Visualization unlock valuable insights to make decisions and plan strategies

Founder
IM Evolution
Building PPC Acquisition Machines
Booster Box
Senior Client Development and Training Manager
Microsoft

Social Media

Video in Social Media Marketing

Using Video on Social Media Platforms, benchmarking performance strategies for an effective social media strategy. Learn how facebook views work, how time watch is important for YouTube video. A strategic overview on the most used social media platforms

Co-fondatore and COO
SMFB Engineed
Video Strategist
Phil Nottingham Ltd
Uomo di Marketing, creativo e con le mani sporche di codice
Smarmellare

Analytics (eMetrics)

Data Visualization

Data visualization is a key asset when presenting the results of your web marketing activities. Learn how to use the best tools on the market to achieve powerful and self explanatory reports.

Enterprise Campaign Manager
Anicca Digital
Analytics Advocate
Google
Digital Strategist and Owner
Performance Based IT

CRO (eMetrics)

CRO Tips

Set your company to Conversion Rate Optimization ready.

Consulente Web Design, Web Marketing e WordPress
Associate Analytics Lead
Merkle | Periscopix
Specialising in Digital Marketing
Merkle | Periscopix
Chairman
Digital Analytics Association
17:15

First Day Roundup

Founder and Managing Director
iPullRank
Co-fondatore and COO
SMFB Engineed
18:15

Closing

20:00

After Dark

2° Giornata, 15 novembre 2017


08:00

Breakfast & Registration

09:00

Welcome Remarks & Keynote Speaker

Wizard
Moz
Global Head of Strategy
Optimizely
10:00

Refreshments & Expo Hall Time

10:30

Morning Sessions

Search

The Dark Side of Digital Marketing

Ethics, Best Practices, Guidelines and Terms of Service are the baseling of all our strategies... more often than not increased competition, complexity of management and increase in costs push unscrupulous marketers to adopt questionable tactics to prevail - Learn from the expereince or the experts what goes on behind the scenes

Search Marketing Consultant
Link strategist at Booming
Booming
Former Creative Evangelist
Google
SEO Trainer, SEO Consultant, Digital Marketing Specialist
Craig Campbell SEO

Advertising

Tracking & Reporting Automation

Reporting can be very time consuming. Too much data is like too little. This session offers tips and best practices to achieve greater control and less time spent on routine checks. This session is dedicated to the more practial aspects of managing your campaigns using Google Tag Manager and other off the shelf scripts with advice from the panelists

Consulente Strategic SEO e Inbound Marketing
IloveSEO.net
SEO Manager - Global Deployments
Schibsted Media Group
Head of Marketing
Shopify Plus

Social Media

The Art of Storytelling

Engagement is crucial and attention spans are at an absolute minimum while we consume content on the go all day long. Learn from the experts how you should structure a content plan and how it should be deployed

Online PR and Link Building Strategist
Audiential.com
Director
Untold Agency
CEO
Storyfactory
Co-fondatore and COO
SMFB Engineed
Author & Director
Untold Agency

Analytics (eMetrics)

The future of data analysis

Where are analytics going in the next months/years? All the latest news about Big G work in progress & future enhancements of the main data management platforms.

CEO
Testa Digital Hub
Analytics Advocate
Google
Strategist
Blogmeter

CRO (eMetrics)

Persuasion Psychology

CRO is nothing without a good knowledge of the basics of persuasion principles. Here you will see case histories and suggestions on how to maximize the power of persuasion in your online projects.

Digital Strategist and Owner
Performance Based IT
CRO Specialist
AGConsult
Consulente di marketing
Futura Immagine
11:45

Refreshments & Expo Hall Time

12:00

Mid Day Sessions

Search

SEO in a Mobile First World

Design, development and optimisation must be driven by the mobile first mantra - our world is mobile. How does mobile differ from Desktop and what should you do to keep your website up-to-date and current on mobile devices?

Presidente e co-fondatore
Webranking
CEO
Human Level Communications
Chief Growth Officer
DeepCrawl
SEO Lead - Global Channel Optimisation
Vodafone

Advertising

Search Advertising for Travel

Strategies and case studies of failing and winning activities for selling online Travel services (Hotel, Camping, Flights, Transfers). How to adapt a strategy and which tools (and marketplace) are performing better in different markets (not only countries) and how to start a selling activity that is "by law" in Italy and abroad.

Co-Founder
Appocrate.it
CEO
bei BlueGlass
Adwords Specialist
IM Evolution
CMO
Edita

Social Media

Social Media Strategies that work

A closer look at Social Media from a strategic standpoint. Panelisits will share insights, success stories and failures in the Social Media arena.

Digital Strategist
IsayGroup
Head of SEO, Growth Hacker and SEO
Top 10 UK Marketing and Advertising Influencer
Digital Marketing Manager - Italia
Digimind
Digital strategist
Social Factor
Social Network & Web Marketing Advisor, Social Media & Digital Marketing Project Manager
Web Marketing Manager

Analytics (eMetrics)

Ecommerce Analytics

If Analytics are the backbone of every successful web project, they are absolutely vital to e-commerce projects. In these sessions we will see professional merchants sharing their best practices.

Cofounder
AP Consulting
Head of SEO
Reprise Media Italy
Digital Strategist and Owner
Performance Based IT

CRO (eMetrics)

Measuring UX

User Experience evaluation is mainly based on qualitative analysis, but actually is possible to measure it with some smart quantitative metrics. Here you will learn how simply you can do it.

Head of Seo
Triboo Digitale
CEO & Founder
Flat 101
Project Leader
Telemaco
13:15

Lunch & Expo Hall Time

14:15

Master Classes

International SEO Consultant
Orainti
CEO
TopRank Marketing
Analytics Advocate
Google
President
Back Azimuth Consulting
15:45

Refreshments & Expo Hall Time

16:00

Afternoon Sessions

Search

Content Related Strategies for Search

Content is king in a storytelling web - Strategies to identify new opportunities to develop content based on business intelligence, competitive research and historical perfomance. Learn how to create content based on query intent

CEO
TopRank Marketing
Enterprise SEO Consultant
Managing Director
Marquis Communications
Online PR and Link Building Strategist
Audiential.com

Advertising

Search in a Voice Responsive World

Voice Response is a game changer - How is voice search chaning the search landscape? How must marketers respond? How can we attempt to answer these queries? What are the implications on a website today? How shold we change it?

CEO
bei BlueGlass
Senior Bing Ads Client Dev. & Training Specialist
Microsoft Bing
Founder & CEO
FIND

Social Media

Meet the Social Media Stars

Presidente e co-fondatore
Webranking
Founder
WordStream
SEO | Digital Strategist
Web Agency Bobdpt
Co-fondatore and COO
SMFB Engineed
Chairman
Socialing Institute

Analytics (eMetrics)

PRO Tips

If using analytics like a professional has always been your secret dream, you definitely need to attend these sessions.

Head of Digital Consulting
DataBeat
Digital Marketing Consultant & Analyst
Altura Labs
Digital Marketing
Intera

CRO (eMetrics)

Neuromarketing & Surroundings

Looking at users behavioral patterns you will learn a lot of things on how we take decisions. Looking at how our brain works you will learn a lot on how to set your web projects.

Consulente Web Design, Web Marketing e WordPress
Web Marketing Manager - CRO and Neuromarketing Specialist
Pronesis
Vicepresidente
Ainem (Associazione Italiana di Neuromarketing)
17:15

Master Class "Unicorn Marketing: How to Succeed in Every Marketing Channel in 2018 and Beyond"

Your company is probably doing Google & Facebook marketing (both paid and organic) - yet 99% of these marketing efforts end up going nowhere. This keynote session will explore data that explains why that so the vast majority of internet marketing efforts fail, and provide an unusual, repeatable workflow on how to beat the Facebook & Google algorithms in 2018 and beyond, along with Larry's favorite new Facebook advertising hacks for content marketers.

Founder
WordStream
18:00

Closing